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  1. Take the first step in learning how to invest with Phil Town's free digital course. Learn the foundation of his Warren-Buffett style investing approach, Rule #1 Investing.

  2. Phil Town is a motivational speaker, investor, and New York Times bestselling author. Phil and his Rule #1 team offer investment education through virtual and in-person workshops, online tools, videos, podcasts, and more. Rule #1 has taught over 2 million people how to invest in wonderful businesses at an attractive price to generate consistent returns and help gain financial freedom.

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  3. Get the details of Ian Burton's business profile including email address, phone number, work history and more.

    • 855 Bear Creek Rd, Moreland, 30259, Georgia
    • Rule One Investing
    • (678) 854-9952
  4. Built for purpose from the ground up, our state-of-the-art manufacturing facility spans over 250,000 square feet and employs the very latest in development, measuring, mixing, dispensing, decorating, and packaging capabilities. This investment not only ensures high quality output, it improves speed to market and amplifies our ability to offer.

    • What Is Rule #1 Investing All About?
    • Who Uses Rule #1 Investing Principles?
    • Investment Strategy: Always Be Certain
    • What’s A Wonderful Business?
    • What Is An Attractive Price?
    • The Four M’s: Meaning, Moat, Management, Margin of Safety
    • 4 Straight Forward Steps to Becoming Wealthy
    • Conclusion

    Rule #1 Investing started with Warren Buffet who said that there are really just two rules of investing. 1. Rule 1: Don’t lose money. 2. Rule 2: Don’t forget rule number one. So rule number one is about investing, not about speculating. Investing is about certainty.

    Who uses Rule #1 style investing anyway? Well, just about the best investors in the world are unanimously using this strategy. It’s all about focusing on a couple of key things that we’re going to talk about. Ben Graham started it all. Warren Buffett is the most famous proponent to Rule #1 investing. Tom Knapp, Bill Ruane ran Sequoia fund, Charlie ...

    Warren Buffett said, “Be certain,”and here’s how you’re going to be certain. If you buy a wonderful business at an attractive price, you’re certain to make money. It’s essentially like buying a $10 dollar bill for five bucks. You focus on a couple of key things to make sure you know what you’re getting.

    What’s a wonderful business? First off, it’s an understandable business. Second, it has a durable competitive advantage, and third is that the CEO is someone who we believe is honest, very passionate about what they’re doing and they’re owner oriented. That means they have our best interests in mind.

    What’s an attractive price? Well, first you need to know the value of the business as a business. You can’t figure out the price until you know what its worth and then you buy it at a discount to its value. So doesn’t everybody use these principles? Well, it’s amazing, Warren Buffett said, “It’s extraordinary to me that idea of buying dollar bills ...

    What’s a wonderful business? It’s understandable, we call that the meaning of the business. It’s durable, we call that the moat. Like the water around a castle protects it from attack. The CEO is honest, passionate, and owner-oriented, we call that management. Those are the first three M’s. We make sure that we understand all three M’s before we go...

    Find a wonderful business, and were going to do that by looking at meaning, moat, and management (M, M, M).
    Know what it’s worth as a business.
    Buy it at a discount to its value and that’s Margin of Safety (M).
    So there’s the four M’s, meaning, moat, management, and margin of safety and you’re going to repeat that until we get rich.

    So, this tutorial has been an overview of the basics, next the first M, meaning. Your homework is to memorize the 4 M’s. Meaning, moat, management, and margin of safety. Then think about this, what are you passionate about in your life? What do you love doing? What do you feel like you’re talented at? What do you love spending money on? Think about...

  5. Search our free database to find email addresses and direct dials for Rule One Investing employees.

  6. Learn how to invest like a pro with Rule 1 Investing Toolbox, a free online platform with powerful tools and data. Sign up now!

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