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  1. Aug 1, 2022 · At the age of 17, Big John rediscovered his family’s love for trading and expanded his business. Using a small boat, he would trade goods from Cebu to Manila and vice versa. This was very tiring, but he endured it all to send his siblings to school in China. After the war, Big John took it as a good opportunity to expand his trading business ...

  2. The Path of Entrepreneurship, by the university's Dr. Marites A. Khanser, was launched, and it narrated the "riches-to-rags-to-riches" story of the tai-pan. Gokongwei stated that entrepreneurship is a way out of poverty. Khanser's book also enumerated the Nine Rules of business success that Gokongwei followed since he was still a young ...

  3. Gokongwei Jr. was once a scion of a wealthy Filipino-Chinese clan. He was born with a silver spoon—he was studying in one of Cebu’s premiere schools (San Carlos University), and their family was known to be one of the richest in Cebu. Unfortunately, one day, all these things he enjoyed were taken away from him when his father died.

  4. Nov 10, 2019 · Starting from scratch. From living in a stylish home, 15-year-old John became a market vendor. He sold peanuts and just whatever he could make money out of. Even with little cash, he allotted some ...

  5. Aug 24, 2016 · The conversations are private and, of course, summary--John Gokongwei retired from the company 15 years ago, becoming chairman emeritus as his brother, James L. Go, took over formal leadership.

  6. Nov 10, 2019 · John Gokongwei Jr.: Epitome of ‘Rags to Riches’ Life Story. November 10, 2019. An epitome of the cliché: “Rags to Riches”. From being a young boy who sold soap, thread, and other basic necessities during the post-war in Cebu to being the second richest man in the Philippines, John Gokongwei Jr. sure has an inspiring story we all could ...

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  8. Apr 28, 2017 · John Gokongwei: What I've Learned. Big John on values, the importance of money, and the best thing he's done with wealth. Money is not that important. I don’t spend money that much. But in business it’s a measure of your success. In business, the way to measure success is money. I don’t have a yacht or a private plane or all that.

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