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The official University logo, which shows the CSUSM hills and name, are symbols that play an important role in promoting our brand. It is important that the logo not be physically altered. The Core Identities are the visual representation of the entire University and are appropriate for all audiences.
Brand Style Guide. From a marketing perspective, the look and feel of all materials (banners, signs, apparel, flyers, web pages, etc.) affect how our image is conveyed and perceived. These standards were created to help bring the image of California State University San Marcos to life.
University Fonts. Montserrat. Use of University Name. In formal voice, we are California State University San Marcos (note: there is no comma between University and San). This voice is reserved for distinctive events and communications. The formal voice is dignified and institutional by nature.
California State University, San Marcos (CSUSM or Cal State San Marcos) is a public university in San Marcos, California. It was founded in 1989 as the 21st campus in the California State University (CSU) system.
Brand Identity. The visual identity of the CSU is instantly recognizable. Consistent, appropriate use of our branding enhances communication and is designed to work in tandem with the branding of each of our 23 campuses.
Adhering to the approved brand guidelines is a good way to represent the excellence and value of the CSU, and benefits all facets of the university. Wordmark/Logo The CSU wordmark and CSU Seal are the core components of the university's visual identity.
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