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This chapter includes the introduction, theoretical framework, statement of the problem, hypothesis, scope and limitation, conceptual framework, significance of the study and the definition of terms used.
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The research used a mixed-methods approach, incorporating quantitative data collection and analysis. A survey was administered to a sample of students to gather quantitative data on their perceptions of the different learning modalities.
Apr 24, 2024 · A proper research problem can be defined as a specific, evidence-based, real-life issue faced by certain people or organizations that have significant negative implications to the involved parties. Example of a proper, specific, evidence-based, real-life dissertation research problem:
- Dedication
- Acknowledgement
- Abstract
- Attributes
- Metrics
- Background of Study
- Framework
- LITERATURE REVIEW
- Dependent and Independent Variables
- Positive and Negative Words in Yelp Reviews
- Using Linear Regression
- Linear Regression-Based Model to Predict Views-per-Like
- Findings
- Brand Performance Correlation Model
- Legend
- Future Work
- Conclusion
Dad, your little angel did it! Mom, I did what it takes to complete my degree! Thank you to both of you. Your incredible support at crunch time and beyond cannot be expressed in few words. A sincere thank you to my beloved husband, Dr. Aniruddha Marathe. I appreciate your support, encouragement, and sense of humor especially when I kept saying, “...
I would like to extend my most sincere appreciation for my advisor Professor Peter Horowitz. Thank you for believing in my thesis. I truly appreciate your valuable guidance, support, and words of encouragement. Your advice helped me focus on some of the most important contributions for this work. I would also like to thank my reader Professor Car...
This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the services of influential people. The objective of this thesis is to quantify the impact of social media reviews on br...
Resolution of the video: The size and number of pixels/sharpness of the video Tone of voice: The quality of voice including intonations used by the reviewer Length of the video: The total video time in minutes Published date of the video: The date when the video was broadcast Channel: Uploader’s online space for collection of his/her videos Smartph...
Views: Number of distinct views for the video Likes: Number of positive response to the video Dislikes: Number of negative response to the video Shares: Total number of shares of the video Comments: Positive, negative or neutral response to the content of the video Subscription: Number of followers of the channel Our research methodology can be ex...
The purpose of this study was to quantitatively examine the impact of social media reviews contributed primarily by the millennial generation on reaction of the audience to the commodities or services being reviewed. Specifically, this research quantified the way in which brand managers working for smartphone companies can leverage the services of ...
Content creators on YouTube start their career typically with a simple video using average quality video production equipment. As they gather subscriptions, content creators venture into advancing their production techniques to enhance the quality of their video. A well- designed plan to use the most advanced attributes for their YouTube content fe...
Understanding the impact of social media platforms in influencing opinions of the users has been an active area of research in the intersection of the fields of Computer Science and Marketing/Brand Management. This research was primarily focused on understanding how brand managers can leverage the knowledge of attributes of social media reviews to ...
A variable is any given data series that is considered to be a component for statistical measurement. An independent variable is an attribute that describes the fundamental characteristic of the entity being described. On the other hand, a dependent variable is any variable that is influenced by the independent variable due to causality relationshi...
In case of Yelp.com reviews, we found two additional dependent variables for the completeness of the study: total positive words and total negative words in the review. The correlation between positive/negative words and other variables in Yelp reviews show direct correlation of the reaction of the audience to the brand performance and the brand me...
In their book Introduction to Linear Regression Analysis, authors Montgomery, Peck, and Vining define linear regression as “a statistical technique for investing and modeling the relationship between variables” (Montgomery et al, 2013). Regression-based models are used extensively by statisticians to solve real-life problems in many fields includin...
Linear regression model is provided as a readily available tool in the R language. The components of linear regression model are as follows. Best fit line. The best-fit line is the ‘mean’ of the data. Mean is calculated by adding all the values of the data points and dividing the total by the number of data points. Residual. A residual is the dis...
Our research findings give brand managers a guideline to use the potential of content creators to the fullest. Through the graphs presented in this section, we demonstrate that brand managers can delegate work of gathering data and mapping the results to be used for their study before any change in branding strategy. As a brand manager, carefully r...
The graphs explained above provide the intuitive understanding of dependent and the independent variables in the statistical model that is presented in this section. For example, let’s consider the potential correlation between views-per-like (dependent variables) and three different independent variables: Resolution, Video duration, and Date publi...
** = Views per like moderately correlated to Video Duration *** = Views per like highly correlated to Date Published
This research can be expanded locally as well as globally. For this thesis, we considered YouTube content creators based in United States and Canada. Prospective researchers can apply our method to find the impact of content creators on brand perceptions located in countries other than United States and Canada. Our research does not categorize the ...
Our research analyze the impact of content creators on the audience engagement through YouTube.com and Yelp.com. In this thesis, we quantify specific attributes or YouTube video production techniques used by content creators like resolution, tonality, date published, and duration of the video to understand their impact on views-per-like for those v...
- Neha Joshi
- 2017
Apr 24, 2024 · Chapter 1 also presents the research questions and theoretical foundation (Ph.D.) or conceptual framework (Applied Doctorate) and provides an overview of the research methods (qualitative or quantitative) being used in the study.
Apr 24, 2024 · How to make a theoretical framework. Specify research objectives. Note the prominent variables under the study. Explore and review the literature through keywords identified as prominent variables. Note the theories that contain these variables or the keywords.
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Jul 30, 2021 · QRM Chapter 1 - Quantitative Research Basics. July 2021. In book: "Quantitative Research Methods (5th Ed)" by Johnathan Mun, Ph.D. Authors: Johnathan Mun. Naval Postgraduate School....
