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Oct 22, 2021 · Instagram is testing Collabs — a new feature that will allow creators to co-author posts and Reels. The tool will allow two usernames to be included in a post’s or Reel’s header. Content created using Collab will show up on both users’ accounts. Collaborators can be added from the app’s tagging screen. Source: Instagram.
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- How to Pull Off the Perfect Social Media Collaboration
- What Is An Instagram Collab Post?
- The Benefits of Instagram Collab Posts
- How to Create An Instagram Collab Post in 4 Steps
- How to Collab on Instagram Reels
- How to Allow Collab Posts on Instagram
- 6 Examples of Successful Instagram Collab Posts
- Instagram Collab Post FAQs
An Instagram Collab postis a single post that appears in two different accounts’ Feeds or Reels — and features two users as the post’s author. Collab posts also share performance statistics, including comments, likes and the number of shares. Source: @crocs and @cost_n_mayor One user creates the post and then invites the other to be listed as a col...
Reach a wider audience
When you use the Instagram Collab feature with another brand or creatoron Instagram, you’re accessing your collaborator’s audience (and, in turn, your collaborator is accessing your audience). It’s a mutually beneficial relationship: both parties increase their overall reach. And it’s not just a wider audience: it’s a new audience. A collab post will result in fresh eyes on your products, resulting in an opportunity to introduce more people to your brand.
Get more engagement
Good collab posts have a higher engagement rate — usually, that’s because fans of either (or both) of the collaborators are delighted by the collaboration. For example, the post above announced a collaboration between a ceramics studio and a candle maker — the two brands created a product together, and both of their fans voiced their excitement about the partnership through likes, comments and shares.
Simplify content creation
It’s a content creator’s job to, well, create content. Let the creator that you’re working with do what they do best by allowing them creative freedom and control over the collab post (not only does this let the creator put their own genuine spin on the content, it’s also one less thing for your in-house team to do). Especially if you’re a smaller brand, partnering with a creator can take some of the burden of actually making the content off of your plate. (Psst—wondering how much you should...
Ready to post the content from your Instagram collab? Here’s how to do it. First, make sure your Instagram account is public. If you have a private account, any followers you do not share with the collaborator won’t be able to see the content. 1. Begin by taking the steps you would normally take to post a photo or video: create a new post, select y...
Posting a collaboration on Instagram Reels is basically identical to posting a regular feed collab. Here are the steps: 1. Once you’ve created your Reel (or received the content from the creator), start to post as you normally would. When you arrive at the page where you can add a caption, location and tag, select Tag people. 2. Tap Invite collabor...
In order for a collab to be posted to Instagram, both collaborators need to consent to the partnership. For best results, both the initial poster and the added collaborator should have public accounts. If the brand or creator that you are collaborating with is having trouble sending you the invitation to collab, here’s how to fix it. 1. Go to your ...
Need inspo for your next Instagram collab? Here’s some tips from brands and creators who are doing it right.
How do you collab a post on Instagram?
To collab post on Instagram, use the Invite Collaboratorbutton and type in the name of the account you are collaborating with. TheInvite Collaboratorbutton is in the same location that you add tags in — for details, look up the screenshots earlier in this blog post.
Why can’t I post a collab post on Instagram?
If the account you are collaborating with has tags turned off, you won’t be able to request a collab with them. Make sure that both parties have public accounts that allow taggingin order to post a collab.
How do you accept collab posts on Instagram?
When another account invites you to collab on Instagram, the request will show up in your direct messages. Hit View Requestand accept the invitation in order to make the collab official — it will appear on your feed as well as the feed of your partner. Save time managing Instagram for business using Hootsuite. From a single dashboard, you can schedule and publish posts directly to Instagram, engage your audience, measure performance and run all your other social media profiles. Try it free to...
- Choose the collaboration type. Before you start planning your social media collaboration, deciding what kind of partnership you want is essential. Do you want a permanent alliance or a one-off event?
- Partner with relevant creators. A social media collaboration aims to expand your reach and acquire new customers. That’s why it’s crucial to partner with a brand that will expose you to a new audience, but one who will care about your product or service.
- Agree on a primary goal. Goals are essential to any social media strategy, but they’re even more critical for collaborations. Before you and your collaborator start brainstorming ideas and creating content, you must agree on a primary goal that can be tracked and measured.
- Develop a framework for working together. Setting firm deadlines, clear expectations, and explicit objectives should be prioritized when pursuing social media collaborations.
Mar 26, 2024 · 11 top social media collaboration tools. If your team is looking to improve the way you collaborate — and save time while you’re at it — these are the top social collaboration tools to add to your tech stack. 1. Hootsuite. We may be biased, but it’s hard not to be when Hootsuite is an all-in-one social media platform.
Hootsuite’s social media engagement solutions help marketers connect with the audience and grow their brand. For customer service teams, the tools make it easy to respond fast and improve customer satisfaction. And team collaboration features make it easy for social media managers and customer support to work together more efficiently.
6 days ago · Visuals. Social media is inherently visual, and visual content provides a critical engagement boost. Statistically, visual posts get consistently more clicks, shares, and comments than posts with text only. Try using a mixture of photos, images with text overlay, and videos to enhance the value and visual appeal of your posts.
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Apr 29, 2024 · Hootsuite is a social media management tool —a service that connects many social media accounts in a central location for easy management. You might think of a social media management tool as a single portal into all of your social media accounts. Connecting your social accounts to Hootsuite lets you manage them all in one place, rather than ...
