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Jun 10, 2024 · Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal.
5 days ago · The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing.
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list.
Aug 19, 2018 · We uncover important challenges to marketing strategy research—not least the increasingly limited number and focus of studies, and the declining use of both theory and primary research...
Nov 8, 2022 · This review study has broadened and deepened our understanding of the social media marketing phenomenon by providing a systematic review of major research streams during the period 2009–2021 (see Figure 3 for a summary of the key findings regarding each stream).
Explore the latest full-text research PDFs, articles, conference papers, preprints and more on MARKETING RESEARCH. Find methods information, sources, references or conduct a literature review...
Jun 13, 2024 · The International Journal of Market Research (IJMR) publishes original research addressing key challenges in market research and insight. Since its founding in 1958 IJMR has been at the forefront of the development of new research methods, … | View full journal description. This journal is a member of the Committee on Publication Ethics (COPE).
The Journal of Marketing Research publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives and a wide variety of data and methodological approaches.
JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies.
Jun 3, 2024 · Research on marketing theory and practice, covering consumer practice, corporate marketing management, B2B and network marketing, and the marketing of services.
Jan 17, 2024 · New research on marketing from Harvard Business School faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy.
Dec 5, 2023 · The 100 most influential marketing academic papers published between 2018 and 2022 were identified and scrutinized through a bibliometric analysis. Findings.
Aug 18, 2018 · We uncover important challenges to marketing strategy research—not least the increasingly limited number and focus of studies, and the declining use of both theory and primary research designs.
Jun 10, 2023 · To shed light on the foundations and trends of this contemporary phenomenon, this study undertakes a systematic literature review using a bibliometric-content analysis to map the extant literature where consumer behavior, social media, and influencer marketing are intertwined.
Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like).
Volume 61, Issue 1, February 2024. pp. 1-184. Browse all issues of Journal of Marketing Research.
May 27, 2020 · ISBN: 9780170438964. Authors: Barry J. Babin. Louisiana Tech University. Steven D'Alessandro. Edith Cowan University. Hume F. Winzar. Macquarie University. Ben Lowe. University of Kent. Show all 5...
Optimal Influencer Selection by Follower Elasticity, Journal of Marketing Research. Maria Petrova, Ananya Sen, Pinar Yildirim, “New technologies and political competition: The impact of social media communication on political contributions”.
Apr 10, 2017 · In this paper, we have reviewed best practices, assessed how well marketing researchers are applying these practices, pointed to papers that do a good job of dealing with specific survey methodology issues, and provided two sets of recommendations for the further improvement of academic survey research.
Feb 21, 2024 · Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.
