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  1. On July 6, 2017, the NBA unveiled an updated rendition of its logo; it was largely identical to the previous design, except with revised typography and a "richer" color scheme. The league began to phase in the updated logo across its properties during the 2017 NBA Summer League.

  2. Feb 25, 2021 · Created in 1969 by brand consultant Alan Siegel, the NBA logo has been a staple of the association for over 50 years. A year earlier Siegel had designed the logo for Major League Baseball, and...

    • James Dator
  3. The NBA logo was designed in 1969 by Alan Siegel, founder of the branding firm Siegel+Gale. At the time, the NBA was facing fierce competition from a recently-founded rival known as the American Basketball Association.

  4. Jun 29, 2022 · The NBA’s first logo, created in 1950, featured a white circle representing a basketball. It read “National Basketball Association” with the current year printed along the top.Especially with the red and white coloring and the positioning of the writing, the logo was often mistaken for that of a baseball. 1953-1962.

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  5. NBA originally was BAA, until they merged with NBL. In 1969, then-NBA commissioner J. Walter Kennedy tasked brand identity consultant Alan Siegel with creating a new logo for the league that would match that of Major League Baseball (whose logo Siegel had overseen the development of). The...

  6. Sep 23, 2023 · The NBA logo: a history. Features. By Jon Stapley. published 23 September 2023. The NBA logo is one of the most enduring in professional sports. Here's how it came to be. (Image credit: NBA) The NBA logo is an institution all of its own.

  7. The logo, uniform, and branding history of the teams of the National Basketball Association (NBA)

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