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    • What Is Social Media Marketing? [Complete 2024 Guide] - Hootsuite
      • Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. The intended outcomes can range from the somewhat abstract (like brand building) to the very specific (like selling products through social commerce).
      blog.hootsuite.com › social-media-marketing
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  2. Jan 4, 2023 · Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. The intended outcomes can range from the somewhat abstract (like brand building) to the very specific (like selling products through social commerce ).

  3. Jan 24, 2024 · Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving.

    • Kristen Baker
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  4. Social media marketing allows businesses to leverage social media platforms to maximize brand awareness, build relationships and drive website traffic. It involves creating high-quality content for target audiences as well as engaging with followers, measuring results and running paid campaigns.

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  5. May 16, 2024 · Try It Free →. What is Social Media Marketing? The concept of social media marketing is threefold – to build your brand, to promote your product or service, and to foster a relationship with your customers. To achieve these goals, your task is to authentically connect with your audience on the social media platforms where they spend the most time.

  6. Social media marketing is an important tool to build brand awareness, foster customer relationships, and generate leads. There are several core parts to a social media marketing campaign: Creating a strategy. Planning and publishing content. Listening and engaging with users. Investing in analytics. Advertising where appropriate.

  7. Aug 2, 2016 · To be sure, social media marketing is an incredibly new (and ever-changing) industry, unlike finance, engineering, sales, law, medicine, and more established fields. Plus most people use social media for fun, so social media’s place in business can seem suspicious. Nevertheless, there’s a way to get your value across and explain social ...

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