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Mar 6, 2020 · John was overbearing and W.K. was shy and resentful. Together, though, they turned Battle Creek into a destination for health seekers from around the world. Before it was “Cereal City,” the small town became known as “Little Chicago” as thousands flooded in, looking for the Battle Creek Cure. The Sanitarium program was modern in its ...
Mar 29, 2022 · It was a good idea - just not profitable. Cereal City USA has been permanently shut down since the first month of 2007. According to Roadside America, "On Thursday morning, January 4, the management of Kellogg's Cereal City USA called the economic development council in Battle Creek, Michigan, and told them that it would not be open for ...
Aug 31, 2023 · The Collective has a council of grassroots artists. Fales says, “Our hope is to talk with a lot of different artists in Battle Creek to really be able to get a handle on the needs of artists and create a strategic way to increase the number of people involved in the Collective.”. The first of several stakeholder meetings will happen in ...
Jun 24, 2018 · Kellogg's Cereal City USA, which opened in 1998, filled that cereal history museum gap for about 10 years. Now, both the Calhoun County Visitors Bureau and the Regional History Museum Battle Creek ...
- Local Tourism Shifts
- 'You Are What You Can Deliver On'
- 'What’s Our Identity and Our Brand?'
Dearing is 56. He grew up in Battle Creek. He visited Kellogg's Porter Street factory as a child, recalling that "it was a pretty cool place to hang out for a day." Some 6.5 million public visitors toured the facility in the 80 years the company offered tours. At one point, the plant averaged nearly 200,000 visitors a year. That all came to an end ...
When it comes to the city's identity, Dearing believes "you are what you can deliver on." Recent years show that it's less and less about cereal. Kellogg trimmed at least 1,700 local jobs between 1996 and 1999, the majority of them in its manufacturing operations as well as some positions at its headquarters. The company has also invested in Battle...
Kellogg and Post are acutely aware of the community's perceptions, though the reach — and the challenges — of both companies spans well beyond Battle Creek. Post spokesperson Linda Fisher said in an emailed statement this week that the company is "committed to growing our business in a very challenging and competitive cereal category." Of Battle Cr...
Dec 18, 2023 · The Kelloggs had created the wheat flake, but Charles W. Post made Battle Creek the Cereal City. Born in Illinois, Post was a patient at the San. When Post left the sanitarium, he stayed in Battle Creek and opened a health spa. He also experimented with health foods. Post created a hot drink from wheat, bran, and molasses.
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The Battle Creek Enquirer reports that that collection, along with numerous other items, were loaned to the Calhoun County Visitors Bureau by Ralph and Virginia Moody, who both worked at Post for ...
