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Mar 6, 2020 · Before it was “Cereal City,” the small town became known as “Little Chicago” as thousands flooded in, looking for the Battle Creek Cure. The Sanitarium program was modern in its approach: exercise, take time for self care, drink lots of water.
Mar 29, 2022 · Battle Creek would be forever crowned "Cereal Capital of the World" which became a stepping stone to “Cereal City USA” - a family-friendly amusement area with entertainment, Kellogg's animal mascots like Tony the Tiger and the Rice Krispies trio, and plenty of Kellogg snack food.
Dec 18, 2023 · At the Western Reform Health Institute in Battle Creek, Michigan, patients were “cured” using water, sunshine, exercise, rest, and a healthy diet. In 1875, Dr. John Harvey Kellogg, a battle creek native, became the institute’s director. Kellogg renamed the institute the Battle Creek Medical and Surgical Sanitarium.
As famous as cereal made Battle Creek at the turn of the century, the city was already well known around the nation and abroad as a major manufacturing center -- long before the Kelloggs and C. W. Post were transforming grains into healthy breakfasts.
- Local Tourism Shifts
- 'You Are What You Can Deliver On'
- 'What’s Our Identity and Our Brand?'
Dearing is 56. He grew up in Battle Creek. He visited Kellogg's Porter Street factory as a child, recalling that "it was a pretty cool place to hang out for a day." Some 6.5 million public visitors toured the facility in the 80 years the company offered tours. At one point, the plant averaged nearly 200,000 visitors a year. That all came to an end ...
When it comes to the city's identity, Dearing believes "you are what you can deliver on." Recent years show that it's less and less about cereal. Kellogg trimmed at least 1,700 local jobs between 1996 and 1999, the majority of them in its manufacturing operations as well as some positions at its headquarters. The company has also invested in Battle...
Kellogg and Post are acutely aware of the community's perceptions, though the reach — and the challenges — of both companies spans well beyond Battle Creek. Post spokesperson Linda Fisher said in an emailed statement this week that the company is "committed to growing our business in a very challenging and competitive cereal category." Of Battle Cr...
Aug 24, 2022 · Battle Creek may not be one of Michigan’s biggest cities, but thanks to its deep history with the Post and Kellogg’s companies, we’re betting that you’ve heard of it. This city in northwest Calhoun County, with a population of about 50,000 people, is otherwise known as Cereal City—and it’s the birthplace of the corn flakes that Tony ...
People also ask
Is Battle Creek still a Cereal City?
Why is Battle Creek known as a health city?
Which cereal companies are still buried in Battle Creek?
What happened to Cereal City USA?
Kellogg's Cereal City USA was a tourist attraction in downtown Battle Creek, Michigan (itself nicknamed "Cereal City"), open between 1998 and 2007. It aimed to tell visitors the story of the Kellogg's brand, its products and contribution to the breakfast cereal industry in particular.
