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What does demographic mean?
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Demographics, the particular characteristics of a large population over a specific time interval. The word is derived from the Greek words for “people” (demos) and “picture” (graphy). Examples of demographic characteristics include age, race, gender, ethnicity, religion, income, education, home.
- Overview
- What are demographics?
- Ways to collect demographic data
- How demographic information is used
Demographics are the characteristics of a population that have been categorized by distinct criteria—such as age, gender and income—as a means to study the attributes of a particular group. The study of demographic data is essential for businesses, organizations and governments to make decisions. Using this data, businesses can create marketing strategies and governments can implement public policies. In this article, we define demographics with examples, explain why they are important and show how they are used to understand and support the general public.Key takeaways:
•Demographics refer to the specific characteristics within a given population and include such things as age, income level and geographic location.
•Demographic data can be collected in several ways, such as focus groups, surveys and polls, census collection and psychographic research.
•Demographic information can be used to create successful marketing campaigns, economic analysis and government policies.
Demographics are the various characteristics of a population. Examples of demographics can include factors such as the race, sex and age of a population that is being studied. The statistical information on the population's socioeconomic conditions is known as demographic data. Demographic data can contain specific information about the characteristics of a given population, such as the following examples:
•Age range
•Race and ethnicity
•Gender
•Level of education
•Income
Surveys and polls
Businesses may conduct consumer polls or surveys to gather data about what people buy, why they have specific shopping preferences and how much they spend on average. A business can also collect demographic data by monitoring its social media accounts and e-commerce website. As people become more comfortable with sharing a range of personal information online, it is possible to collect more accurate and valuable data using online forms and email marketing.
Census collection
The direct method of collecting demographic data involves tracking and researching official records of births, marriages, divorces, deaths and migrations. The U.S. Census Bureau counts the U.S. population by taking a census every 10 years in addition to the annual statistical data they collect and the regular surveys they perform.
Online surveys
Online demographic data collection is becoming more common, especially with the convenience and low cost of conducting online surveys. This single-mode method has limitations for simple random samples of the general public, so other strategies such as mixed-mode surveys can be combined for better representation.
Marketing strategies
Since the business model of most companies is reliant on knowing their customers, having demographic information helps them to understand their target audience. It is a powerful marketing tool that helps companies assess the market’s size and allows them to segment it by factors like age, sex, income, cultural habits and buying behavior.Market segmentation can provide companies with essential insights into their target audience. Companies can identify the segmented groups that are most likely to purchase their products and services as well as those they might be able to convert into customers in the future. They can then leverage these insights when they want to launch new products and services, improve sales and create new marketing strategies.For example, let's say that a company is producing high-end cars. For marketing purposes, it can identify a target market by researching income, lifestyles and the interest to purchase luxury vehicles. It can then create advertising campaigns targeting this specific segment of the population. By doing so, the company can keep its marketing budget in check while increasing its chances of finding buyers for the cars. Without relevant demographic information, it would not be able to create such focused and cost-effective marketing plans. Related: Target Demographics: What They Are and How To Identify Them
Economic analysis
A sound understanding of economics is an effective way to use demographic data about finance, health care, real estate and even voting decisions. Using predictive algorithms and big data, analysts can mine consumer data to identify the ways societies function and create accurate reports about economic indicators and consumer trends based on retail sales and employment data.Consumer trends fluctuate with prevailing social, economic and political conditions. However, having an inkling of what to expect can help companies prepare. They can adjust their production and marketing to meet the market demand, and, thus, remain in business for the long haul.Related: Economic Demand: Definition, Determinants and Types
Government policies
Local, state and federal governments can use demographic information to create public policies and allocate funds for public services. Data from government and economic surveys combined with population and housing information from the U.S. Census Bureau can provide important social statistics. Perhaps the most well-known government use of demographics is for the apportionment of each state’s congressional delegation. Based on population change and population density as counted during each census, seats in the U.S. Electoral College are assigned to each of the 50 states (excluding the District of Columbia and Puerto Rico).Population and health data can be used to determine the needs of schools and hospitals. Community action agencies and regional planning groups are interested in property values, schools and employment. Lawmakers can better understand the needs of the nation and society as a whole when they have access to statistics and demographics. In the long term, the way government entities use demographics can reshape society as a whole. Related: What Is the Bureau of Labor Statistics?
Jul 13, 2020 · Demographics is the collection and analysis of general characteristics about groups of people and populations, such as age, gender, and income. Demographic data is used by businesses to develop marketing strategies and advertising campaigns and for responding to changes in consumer demand.
- Robert Longley
Demography is the statistical and mathematical study of the size, composition, and spatial distribution of human populations and how these features change over time.
1. demographics plural : the statistical characteristics of human populations (such as age or income) used especially to identify markets. a change in the state's demographics. 2. business : a market or segment of the population identified by demographics. trying to reach a younger demographic. demographic. 2 of 2. adjective.
Feb 26, 2024 · Updated February 26, 2024. Reviewed by Charles Potters. Fact checked by. Yarilet Perez. What Are Demographics? Demographics are statistics that describe populations and their...
Demographics can include any statistical factors that influence population growth or decline, but several parameters are particularly important: population size, density, age...
