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January 1958
- Ibuka’s genius with product development and Morita’s mastery of business management and marketing turned Sony into one of the most renowned brand names on the globe. Sony, which became the official name for the company in January 1958, was derived from the Latin sonus (“sound”) and was conceived to be an international and not a Japanese term.
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History. In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, The predecessor of Sony Group Corporation) started as a small company with capital of just 190,000 yen and approximately 20 employees.
In 1955, Ibuka and Morita registered SONY as an official trademark of Tokyo Tsushin Kogyo with the intention of establishing the name as a global brand.
Sony established Sony Corporation of America, the company's first subsidiary in America, in 1960. And in the same year, Sony made another innovation by releasing the world's first non-projection type all-transistor and portable television, Sony TV8-301 .
5 days ago · Sony, which became the official name for the company in January 1958, was derived from the Latin sonus (“sound”) and was conceived to be an international and not a Japanese term. The company’s first consumer product was an electric rice cooker.
1946. Masaru Ibuka and Akio Morita established Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation) inside Shirokiya in Nihombashi, Tokyo.
On the same day the company announced that it would turn Sony Financial Holdings (currently Sony Financial Group), of which Sony already owns 65.06% of shares, to a wholly owned subsidiary through a takeover bid. On 1 April 2021, Sony Corporation was renamed Sony Group Corporation.
But in every situation, Sony did not take a step back. Instead, it adapted to its circumstances and was not afraid to change or take risks. They pivoted their products, marketing strategies, and even brand name, to find a way to move forward.
