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January 1958
- Ibuka’s genius with product development and Morita’s mastery of business management and marketing turned Sony into one of the most renowned brand names on the globe. Sony, which became the official name for the company in January 1958, was derived from the Latin sonus (“sound”) and was conceived to be an international and not a Japanese term.
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History. In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, The predecessor of Sony Group Corporation) started as a small company with capital of just 190,000 yen and approximately 20 employees.
In 1955, Ibuka and Morita registered SONY as an official trademark of Tokyo Tsushin Kogyo with the intention of establishing the name as a global brand.
Sony traces its roots in the semiconductor business back to 1954, when it became the first Japanese company to commercialize the transistor, invented and licensed by Bell Labs, whilst some of the biggest and well-established names in Japan at the time like Toshiba and Mitsubishi Electric initially stuck with vacuum tubes they had been thriving ...
Following the first success in American consumer market, Tokyo Tsushin Kogyo changed its name to Sony in 1958 as people outside Japan struggled to pronounce the original name. Sony established Sony Corporation of America, the company's first subsidiary in America, in 1960.
1946. Masaru Ibuka and Akio Morita established Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation) inside Shirokiya in Nihombashi, Tokyo.
5 days ago · Sony, which became the official name for the company in January 1958, was derived from the Latin sonus (“sound”) and was conceived to be an international and not a Japanese term. The company’s first consumer product was an electric rice cooker.
Surveys in early 2000s have showed that Sony was the most recognized and esteemed brand name in the United States (ahead of Coca Cola, General Motors and General Electric) and is third coolest global brand after Nike and Tommy Hilfinger among American teens.
