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May 7, 2021 · This year, 75 years after the establishment of Tokyo Tsushin Kogyo, Sony has changed its name to Sony Group Corporation and embarked on a new management structure. In this blog, we will look back on the philosophies of Masaru Ibuka and Akio Morita, and the history of Sony over the last 75 years, to see how the Sony Spirit, which has been handed ...
- Rice Cookers and Electric Blankets
- Ibuka Imagined, Morita Manifested
- “I’ve Always Dreamed of Owning A Hollywood Studio.”
- Echoes Not of Dreams, But of Dreaming
Sony’s early years are thick with stories of near disaster tempered by last-ditch recovery. After the Second World War, Japan was rebuilding its infrastructure. Electricity, no longer needed for military factories, was in surplus, and Ibuka and Morita wasted no time in putting together an electric rice cooker and an electric blanket for sale to the...
For decades—perhaps even up until this day, depending on who you ask—the key decisions of the company were typically driven by Ibuka, Morita, or one of the relatively small cabal of executives that led the company. This is typical in a Japanese company, where even the board of directors is often comprised mostly of cronies and yes-men, unlike in We...
Morita was less an impassioned engineer and more a dabbler, although make no mistake: Morita loved his gadgetry. It’s just that he also loved business, good food, the arts. Like his successor, Norio Ohga, Morita was concerned as much with the media that would play on Sony products as he was with the gadgets themselves. It was this thinking that lea...
There are countless examples of Ibuka and Morita’s successors following in their footsteps, taking up the mantle of the brash engineer, forging ahead despite warnings of overambition or even unprofitable results, all in pursuit of a now-mythical Better Way. It’s hard to blame them. Sony’s founders brought fantastic success through their ideas and t...
Akio Morita (盛田 昭夫, Morita Akio, January 26, 1921 – October 3, 1999) was a Japanese entrepreneur and co-founder of Sony along with Masaru Ibuka.
Nov 13, 2006 · Akio Morita, the naval officer, and Masaru Ibuka, the engineer, would stay partners and friends for more than 40 years, along the way building Sony, one of the iconic brands of the Japanese ...
Ibuka replied at once, urging Morita to come to Tokyo. Since he had been offered a job as a lecturer at the Tokyo Institute of Technology (Tokodai), Morita wasted no time in moving to Tokyo and in renewing their acquaintance.
Masaru Ibuka (井深 大 Ibuka Masaru; April 11, 1908 – December 19, 1997) was a Japanese electronics industrialist and co-founder of Sony, along with Akio Morita. [2] [3]
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Oct 11, 1999 · Sony Co-Founder Akio Morita Dies at 78. On May 7, 1946, Masaru Ibuka and Akio Morita founded Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corp.), which later became Sony Corp. in 1958. At the time, Ibuka was 38 years old and Morita was 25.
