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Step 1. Identify Keywords That Google May Provide Answers for. Step 2. Segment Keywords Based on Current Answer Box Relevancy. Step 3. Write Website Content for the Google Answer Box. Step 4. Quick Tips to Rank in Google Answer Boxes on Position Zero. How to Check Your Google Answer Box Rankings.
Jun 20, 2019 · A Google answer box (or featured snippet) is a highlighted search box that answers the question you type in the Google search bar. Since this answer box is situated above the regular organic search results, everybody is bound to notice this. So, you can imagine the effect that might have.
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- Provide concise answers. If you want to optimize for the Google answer box, provide brief answers to user questions. For example, let’s say you wrote a piece of content about how to determine a good credit score.
- Create high-quality, long-form content. Another way to appear in the Google direct answers section is to create high-quality, long-form content. If you want to have a chance at appearing in more featured snippets, you must deliver in-depth information to your audience.
- Review your competition. If you’re new to optimizing for the Google answer box, you can look at your competitors for inspiration. Let’s say you’re writing a piece of content on the “best ways to clean your home.”
- Consider the structure of your content. As you’re looking at how your competitors rank for the Google answer box, you’ll find that numerous formats appear in Position 0.
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- Target Keywords that Already Have Answer Boxes. By targeting keywords that already have answer boxes you can ensure that you’re putting your effort behind a keyword Keyword.
- Target Questions as Keywords. In essence, the answer box exists to provide clear answers to questions people are searching for on Google. So evaluate which questions your business can answer and investigate whether those questions produce answer boxes on their SERPs.
- Answer the Question Clearly, Quickly, and in Under 100 Words. In the race for answer boxes, short and succinct answers win the day. Best practice is to keep your answer to under 100 words or no more than 3-4 sentences.
- Make Sure Your Answer Is Correct. Think of the pursuit of an answer box as a test. You’re in competition Competition. Businesses generally know who their competitors are on the open market.
- Answer Common Questions. Many Google answer boxes are answers to questions. In fact, a study by Semrush found that nearly 78% of queries starting with “why” have an answer box!
- Try to Win Answer Boxes That Already Exist. Not every search query brings up an answer box. In 2020, Semrush found that about 19% of queries had a featured snippet.
- Use Structure. Google likes to use lists in their answer boxes, especially if the answer includes steps for how to do something, a list of tips, or other kind of list.
- Include Optimized Images. Answer boxes aren’t only for text. Many of them include images, too! The interesting thing about images in featured snippets is that Google will often grab them from several different results on the first page.
Mar 23, 2022 · How to Get a Google Answer Box: 7 Key Best Practices. There are several ways to target answer boxes. In this section, we’ll share 7 tips that will help you craft an effective Google answer box strategy. We recommend you: Target keywords that are both relevant and overlooked; Analyze your users’ search intent; Research your competitors
Oct 26, 2017 · Here’s how to get a Google answer box. Find keywords you’re currently ranking on page 1 for; Choose a page to optimise for an answer box; Choose the kind of answer box you want to rank for; Edit the copy to be answer box friendly; So, here’s how you can optimise for an answer box in four steps: 1. Find keywords you’re currently ranking ...
