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Feb 8, 2024 · Local marketing allows businesses to reach customers within a certain geographic area and tailor their content directly to that audience. Here’s our guide.
- Confirm Your Website Is mobile-friendly.
- Localize Your website.
- Claim Your Local Listings on Third-Party Websites and Directories.
- Invest in Local SEO.
- Localize Your Paid Advertising.
- Go Local on Social Media.
- Be Active in Your Community.
- Don’T Forget Your Local Media.
- Leverage Your Ecommerce activity.
- Distribute Local Print Marketing Materials.
You probably aren’t surprised that over halfof worldwide internet traffic happens on mobile devices. But did you know that 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site? A mobile-friendly site is critical to attracting new business, especially local customers. Mobile-friendly sites load seam...
Localizing your website involves making your web content relevant to your local audience and consumer base. First, add location-based terms to your website. For example, instead of “vegan bakery,” your homepage could read “best vegan bakery in Wrigleyville”. This is especially important for niche companies and industries like for law firm marketing...
There are numerous third-party websites, directories, and review sites that highlight local businesses and educate consumers on where to shop. As a local business, you don’t want to miss out on this traffic (both digital and foot). These sites are important for SEO and search intent purposes; for example, consistency between your name, address, and...
Local searches lead 50% of mobile users to visit stores within 24 hours. But this wouldn’t be possible without local SEO. Local SEO is optimizing your website to rank for locally-relevant terms and keywords. Google Trendsis a helpful tool here for identifying what terms are popular in your location and for your industry. In addition to localizing y...
Local advertisingis another powerful way to reach your local audiences. Not only does this strategy target specific audiences and personas (hint: based on their location), but it also involves adding relevant keywords to your ad content. Include terms like your city or neighborhood to your listings and incorporate location data where possible.
Social media is arguably the quickest and most efficient way to connect with local and global shoppers alike. Most social platforms provide plenty of localization options, from setting a location in your profile to tagging the location of each post. You can also share local hashtags in the caption or comments.
People are proud of the cities, towns, and neighborhoods they live in, including their local businesses and organizations. When you support your community as a business and employer, your community is likely to support you, too. Get active with non-profit activities, local sports teams, community school events, county fairs or expositions. If you c...
Local news consumption is still alive and well. Consumers trust local media to keep them updated about their communities and neighborhoods, and that includes business and economy-related information. Invest in radio advertising, take out an advertisement in the local newspaper or find your way on your town’s morning news show. Whether you’re market...
Ecommerce and local marketing don’t have to be mutually exclusive; both can bring in new business and provide excellent experiences for your customers. In fact, you can use ecommerce to boost your local business (and vice versa). For example, consider offering an in-store coupon for every online purchase or providing free in-store pickup or returns...
Design and print high-quality business cards, postcards, and flyers — even car magnets. Not only will these be a physical piece of your brand for customers to hold onto, but they can equip your customers with the tools to market on your behalf. Bonus: Include a small discount or freebie coupon on your business card to bring customers back.
- Allie Decker
- Optimize Your Website for Local Users. Start by tailoring your online presence to resonate with the specific needs and interests of your local target audience.
- Create Local Landing Pages for Your Business Locations. A landing page persuades users to take a specific action. For example, signing up for a newsletter or purchasing a product.
- Claim or Create a Google Business Profile. A Google Business Profile (GBP) account lets you manage how your business appears on Google Search, Google Maps, and Google Shopping.
- Optimize Your Google Business Profile Listing. Provide as much relevant information as possible to potential customers. You’ll help them decide whether to visit or buy from your company.
- Run Google Ads. Google, one of the foremost search engines in the world, allows you to target potential customers in your local area specifically with pay-per-click ads.
- Set up detailed radius location targeting in Google Ads. Below is a simple explanation of Google Ads radius targeting. You might think you can set the target 2-5 miles around your store and then kick back…but not so fast!
- Run local Facebook Ads. Running local Facebook ads in conjunction with Google Ads will even further facilitate sustained growth for your small business.
- Show approximate distance from your store in your mobile social ads. As a local business, you have an advantage over national chains: They cannot, at scale, create hyper-local ads for each of their locations.
Apr 10, 2024 · How to improve your local marketing strategy. Many local marketing strategies involve tailoring some tried-and-true marketing tactics to bring in that local clientele. These ideas can help you start building your own successful local marketing strategy. 1. Know the audience.
Jul 3, 2023 · Top local marketing tactics. And the good news is that you have an almost endless number of marketing options to choose from. What works best will depend heavily on the type of business you’re in, but most of these tactics will yield results from retail businesses as diverse as clothing to jewelry. 1. Be easy to reach.
Mar 15, 2024 · Learn how to promote your business locally with these 10 fundamental in-person and digital marketing tactics.
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related to: How to market a local business?Create Your EDDM® -Every Door Direct Mail Campaign, In Just 4 Easy Steps. No Hidden Fees. The All-In-One Solution (Do Everything Online!) Low Prices + Fast Turnaround. Start Here
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business.yelp.com has been visited by 10K+ users in the past month
We Would Be Nothing Without All The Businesses That Go The Extra Mile, Like You. Connect With More Customers In The Yelp Community. Add Your Business To Yelp For Free.