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Sep 30, 2020 · Supporting a cause that consumers personally support. 3. Deliver customer support and gather feedback. According to Rice, “The most advanced brands see Twitter as a vital marketing, customer care and market research medium that can provide valuable insights on every aspect of their business.”. And rightly so.
Oct 4, 2021 · Create a profile. The first step in using Twitter effectively for your business is to create a profile. Your profile includes the following four elements: Profile and header photos. Display name and account @name. Bio. Pinned Tweet. Source: Twitter. The profile photo represents your account everywhere on Twitter.
- Refine your Twitter marketing strategy. Taking a strategic approach on Twitter gives direction to your marketing efforts and boosts your chances of seeing success on the platform.
- Create valuable content. Share carefully crafted content on Twitter that delivers actual value to users — whether that’s entertainment, education or advertisement.
- Engage with and grow your followers. Building a strong connection with your audience is key to growing your Twitter presence. Consistently engage with current and potential followers in your network to attract the right audiences.
- Use trending hashtags. Using popular hashtags in your tweets can accelerate your visibility and help you reach new audiences. Hashtags make your content can appear in broader conversations, exposing your brand to users who might not have found you otherwise.
- Isabelle Hahn
- Build a profile that stands out. First and foremost, you need to set yourself up for success by customizing your profile. The last thing you want is someone turning away from your Twitter account -- and potentially turning away from your business -- because you have a Twitter egg as your profile image.
- Add value with your content. Adding value to your Twitter content is very similar to adding value to other marketing content. You should always keep your buyer personas in mind, because the key to creating successful inbound content is to make your readers feel like you're speaking directly to them.
- Optimize your content. Now that you've added value to your content, you want to make sure people see it. You can optimize your content on Twitter using a few different strategies.
- Engage with your audience. It's critical you regularly engage with your audience on Twitter by tagging them in posts, responding to their comments, or even hosting fun giveaways to get your audience involved.
- Saige Driver
- Use hashtags to improve content visibility on Twitter. Hashtags are searchable identifying words or phrases that group hundreds (or thousands) of tweets.
- Use Twitter to handle customer service issues. Twitter has become a powerful customer service solution, allowing brands to connect with customers directly to solve their problems.
- Use photos, GIFs and polls for more entertaining, interactive tweets. Twitter lets you add up to four photos to a post. You can also create graphics to add to your tweets.
- Use live tweets to generate interest and attention. Live tweeting is another way to get a topic trending on Twitter. Live tweeting is when a user tweets reactions and updates as an event unfolds.
Independent research shows that Twitter marketing campaigns can deliver 40% higher return on investment when compared to other media channels. 10. Community management is possible with branded hashtags. Hashtags are still the king of social media discovery tools, especially when marketers use branded hashtags.
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Cost-Effectiveness. One of the benefits of a business account on Twitter is its low operational costs. This makes it highly suitable for small businesses or brands on a tight budget. You don't need to pay anything to open an account and access low-cost marketing and analytics tools.
