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  1. Why is the dystopian drama "Squid Game" the hottest show on Netflix? It has to do with memes, word of mouth and record viewership.

    • Reporter
    • 4 min
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  3. Oct 1, 2021 · Korean drama Squid Game has quickly become one of the most-watched Netflix shows in history, and its popularity remains steady — here's why.

  4. Oct 19, 2021 · A Netflix marketing exec shared his view on why "Squid Game" became a global phenomenon. The South Korean dystopian drama has been watched by at least 111 million viewers, Netflix said.

    • Henry Blodget
  5. Oct 13, 2021 · Squid Game is gruesomely violent and emotionally punishing. It’s also one of Netflix’s most popular shows. Since its premiere on Sept. 17, the South Korean thriller has become a global ...

    • Gretchen Smail
  6. Oct 8, 2021 · Key points. Netflix's Korean show "Squid Game' has achieved global popularity despite limited promotion, and psychology may provide an explanation. The premise appeals to a growing...

  7. Oct 4, 2021 · Squid Game is Netflix's latest sensation — and could soon top Bridgerton as the streamer's most popular series ever. The Korean drama was released on September 17 and hit No. 1 on the Netflix ...

  8. Oct 13, 2021 · Why is Squid Game so popular? Similar in some ways to The Hunger Games, or the 2000 movie Battle Royale, the show focuses on a group of people in South Korea desperately in debt.

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