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  1. 3 days ago · Google Ads is most likely the reason. Google Ads, formerly known as Google AdWords, is a system used by Google by which they are paid by companies every time someone clicks on one of their ads, known as pay-per-click or PPC. The cost for PPC varies depending on the popularity of the keyword or phrase used.

  2. 5 days ago · Types of Bids. At its heart, Google Ads is a pay-per-click (PPC) model. Hootsuite explains: “That means marketers target a specific keyword on Google and make bids on the keyword—competing with others also targeting the keyword. The bids you make are “maximum bids”—or the maximum you’re willing to pay for an ad.

  3. 4 days ago · Broad Match is the default match type in Google Ads. It allows your ad to show for searches that include misspellings, synonyms, related searches, and other relevant variations. For example, if your keyword is “women’s hats,” your ad might also appear for searches like “ladies hats” or “hats for women.”.

  4. 4 days ago · Google Ads offers several campaign types: Search Campaigns: Text ads that appear on Google search results. Display Campaigns: Image ads that appear on websites within the...

  5. 4 days ago · Understanding Google Ads Campaign Types: Before delving into campaign optimization strategies, let’s examine the different types of Google Ads campaigns suitable for startups: 1.

  6. 4 days ago · Keyword Types and Their Uses. To better understand how each prospective keyword can benefit your business, you should first understand the three major types of keywords that Google Ads recognize: Broad Match . Broad Match means that user queries must be related to the keywords you have chosen for your ads. It uses Google’s AI to find keywords ...

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