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Mar 2, 2015 · Richard Elliott Dr Richard Elliott is Reader in Marketing at Oxford University and a Fellow of St Anne's College. He has worked in brand management with a number of multinationals, was marketing director of an industrial goods company, and account director for an international advertising agency.
- Richard Elliott, Kritsadarat Wattanasuwan
- 1998
Dr Richard Elliott and Kritsadarat Wattanasuwan Applies post-modernist theory to brands and consumer responses. According to post-modernism, individuals create their own self-image as they search for self-identity.
Mar 1, 2009 · Using a narrative approach to data collection and drawing on an interpretive orientation influenced by the work of Pierre Bourdieu, we find that the structuring influences that enable and constrain the development of identity emerge in sharper relief.
- Avi Shankar, Richard Elliott, James A. Fitchett
- 2009
In this paper we contribute to current debates concerning the relationship between identity and consumption. We use people's past consumption of music, embodied in their old records, as an archive of their identity projects.
May 27, 2020 · Research suggests that the concept of brand engagement captures the importance of using brands to form and to express consumer's self-concept and identity (Elliott, 2004). Consumers see brands...
By Richard Elliott , Andrea Davies. Book Brand Culture. Edition 1st Edition. First Published 2005. Imprint Routledge. Pages 15. eBook ISBN 9780203002445. Symbolic brands and authenticity of identity performance - 1.
The search for self-identity is a key determinant of postmodern consumption so it is essential for marketers to understand the concept and dynamics of self, the symbolic meaning of goods and the role played by brands.
