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Lene Nielsen is an Associate Professor at ITU, Department of Business IT. Her research focus on personas, and she was the first in the world to write a PhD about personas. Her research topics include the many aspects of the development and use of personas, such as: Personas in service design.
- Associate Professor
In the second edition of Personas – User Focused Design, Dr. Lene Nielsen describes a detailed method for implementing personas in development and innovation projects. Dr. Nielsen has pioneered the use of personas in user experience and has more than 20 years’ experience in the field.
- Personas in Design Thinking
- Four Different Types of Personas
- 10 Steps to Creating Your Engaging Personas and Scenarios
- Example of How to Make A Persona Description – Step 5
- Know Your History
- The Take Away
- References & Where to Learn More
In the design thinking process, designers will often start creating personas during the second phase, the Define phase. In the Define phase, Design Thinkers synthesize their research and findings from the very first phase, the Empathise phase. Using personas is just one method, among others, that can help designers move on to the third phase, the I...
In her Interaction Design Foundation encyclopedia article, Personas,Ph.D. and specialist in personas, Lene Nielsen, describes four perspectives that your personas can take to ensure that they add the most value to your design project and the fiction-based perspective. Let’s take a look at each of them:
As described above, engaging personas can incorporate both goal and role-directed personas, as well as the more traditional rounded personas. Engaging personas emphasize how stories can engage and bring the personas to life. This 10-step process covers the entire process from preliminary data collection, through active use, to the continued develop...
We will let you in on the details about our persona’s education, lifestyle, interests, values, goals, needs, limitations, desires, attitudes, and patterns of behavior. We’ve added a few fictional personal details to make our persona a realistic character and given her a name.
The method of developing personas stems from IT system development during the late 1990s, where researchers had begun reflecting on how you could best communicate an understanding of the users. Various concepts emerged, such as user archetypes, user models, lifestyle snapshots, and model users. In 1999, Alan Cooper published his successful book, Th...
Personas are fictional characters. You create personas based on your research to help you understand your users’ needs, experiences, behaviors and goals. Creating personas will help you identify with and understand the user you’re designing for. Personas make the design task at hand less complex, they will guide your ideation processes, and they wi...
Course: “The Practical Guide to Usability”. Nielsen, Lene, Personas. In: Soegaard, Mads and Dam, Rikke Friis (eds.). The Encyclopedia of Human-Computer Interaction, 2nd Ed. Aarhus, Denmark: The Interaction Design Foundation, 2013. See here. Alan Cooper, The Inmates Are Running the Asylum, 1999 Personas can be used in conjunction with empathy mappin...
Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method.
Lene Nielsen currently works at the department of Busines IT, IT University of Copenhagen. Lene does research in Human-computer Interaction and Information Systems (Business Informatics).
Lene Nielsen is an Associate Professor at ITU, Department of Business IT, and Head of the TIME (Technology, Innovation, Management, and Entrepreneurship) research group.Her research focuses on personas, and she was the first in the world to write a Ph.D. about personas.
Feb 8, 2019 · People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from...
