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Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was executive vice president of Continental Airlines and then president and chairman of Braniff International Airways, a Dallas, Texas -based carrier. Lawrence's bold and dramatic accomplishments at both airlines earned him the reputation as not only a maverick of the transportation ...
Harding Lawrence built Braniff from a regional airline into an international giant, but also destroyed it with his flamboyant and risky strategies. Read the story of his rise and fall in the airline industry, from his early days in Oklahoma to his final days in bankruptcy.
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Jan 19, 2002 · Harding L. Lawrence, an airline executive whose innovations transformed Braniff International Airways, died on Wednesday at his residence in Mustique, St. Vincent, West Indies. He was 81 and...
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Mar 29, 2022 · Lawrence, Harding Luther (1920–2002). Harding Luther Lawrence, aviation titan, marketing innovator, and chairman of Braniff International Airways, son of Moncey Luther Lawrence and Helen Beatrice (Langley) Lawrence, was born on July 15, 1920, in Perkins, Oklahoma. Sometime after 1930 his parents moved the family to Gladewater, Texas, where he ...
Jan 19, 2002 · TIMES STAFF WRITER. Harding L. Lawrence, an airline industry maverick whose unorthodox strategies took Braniff Airways out of obscurity in the 1970s and into bankruptcy in the 1980s, died of...
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Jan 17, 2002 · DALLAS, Jan. 17 (UPI) -- A private family service is planned Sunday for Harding L. Lawrence, an airline pioneer who turned Braniff Airways into a leading world-class carrier. He died Wednesday...
Apr 15, 1979 · Business. Lawrence: The Human Ball Bearing. Harding Lawrence: He Talks Fast And He Acts Fast. By Carole Shifrin. April 14, 1979 at 7:00 p.m. EST.
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