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  1. May 29, 2013 · The Heineken Experience brings Formula 1® to life in a special way by giving our visitors the opportunity to marvel up-close at the Oracle Red Bull Racing F1 car that the three-time Formula 1® world champion Max Verstappen drove in 2018.

    • Heineken® Tour + Rooftop

      You’ll start with our 1.5-hour during, self-guided tour...

    • Rock the City

      The Rock the City tour starts at the Heineken Experience....

    • VIP Tour

      Not only will you be able to experience all the regular tour...

    • Live Your Music

      With this combi-ticket you'll explore both the former...

    • Events

      The Heineken Experience, in the heart of Amsterdam, brings...

  2. Jun 13, 2020 · The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. The historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star.

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  3. The Heineken® Experience and more… Learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can enjoy a Heineken® or two.

  4. What is the Heineken Experience? The Heineken Experience is a brand experience within Heinekens oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots.

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  5. Go on a interactive journey at The Heineken Experience at Heineken's oldest brewery. The tour is mostly self-guided, with guides at certain key points. Here, you can learn about the history, gain insight into the brewing process, and customise your own Heineken bottle or glass at the souvenir shop.

    • (26.1K)
    • Attraction
    • Stadhouderskade 78, Amsterdam
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  6. You’ll start with our 1.5-hour during, self-guided tour through Heineken®’s oldest brewery. During this tour, you will learn all there is to know about our heritage, the brewing process, and much more.

  7. Heineken® Tour. Immerse yourself into the world of Heineken®, at your own pace.

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