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Apr 13, 2023 · Learn how the Instagram logo evolved from a copied Polaroid camera to a gradient icon, and how it reflects the app's evolution and brand identity. See the images and stories behind the logo changes and their impact.
- The Evolution of The Instagram Logo
- The Original Instagram Logo
- 2010-2011: The First Logo Redesign
- Key Elements of The Instagram Logo
- The Iconic Gradient
- Instagram Logo Criticism
- The 3D Gradient
- Lessons from The Iconic Instagram Logo Evolution
- Frequently Asked Questions
- GeneratedCaptionsTabForHeroSec
Let’s cover the transition from vintage to modern and the history of why. We’ve also included quotes from their designers and creatives!
Although short-lived, the original Instagram logo was designed by its founder Kevin Systrom and launched on iOS only. As a photo-sharing app leading with an openly vintage look – the Polaroid instant camera made sense. It looked like a camera icon, but it had a retro 80s look. The Instagram logo design relies solely on a logo symbol that fits into ...
Source: Cole Rise on Dribble After seeing an icon design of an old Bell & Howell camera from the 1950s, Systrom commissioned its designer, Cole Rise, to create a similar logo for Instagram. It needed to stay true to its brand personality, but have longevity as the app evolved. Rise recalls, “He (Systrom) said, ‘We can’t use our current icon because...
The logo symbol
The focus was placed on the camera lens and viewfinder. The designer simplified the angles and dimensions but maintained the depth and realistic touch of the camera lens and viewfinder. Over a few months, Rise tweaked the logo to make iteven more realistic. He added an overhead light effect to illuminate the icon. Along with a leather panel, he widened and brightened the contrast of the rainbow, and added depth and detail to the camera lens.
The color palette
The logo colors were earthy brown leather and sandy beige accented by the rainbow stripe to keep that 80’s vintage color palettenostalgia. It’s a great balance between modern-day design and vintage aesthetic!
The font
The wordmark label was shortened into an uppercase sans serif “INST” originally. But months later it was replaced with a more traditionalserif fontand changed to “Insta”. This would be the beloved Instagram logo for the next five years, and it would remain even when Facebook (now Meta) purchased it for a cool $1 Billion in 2012.
Few logo redesigns had the shock and awe that came the morning Instagram released its iconic gradient logo. Instagram had evolved into a platform that was teeming with communities, creators, and new content formats like Reels and Stories. Simply put, the old logo didn’t encompass all that Instagram was about. Most importantly, competitors like Snap...
The beloved Instagram logo came under scrutiny when it emerged as a flat icon on a bed of fluorescent gradients in 2016. Most users hated it and couldn’t recognize the retro camera icon they were so used to. The flat logo design was a trend started by the Apple logoand it was so vastly different from the original, people were in shock. Few people v...
By 2022, Instagram was a 12-year-old institution that was quickly looking old and tired to its younger (and more socially active) users. It was falling behind in downloads and video editing capability, and sinking behind the negative press swarming Facebook (now Meta). To garner attention, Instagram released a new visual identity. Namely a blinding...
Instagram has had a powerful logo evolution over time. As an iconic app logo – it’s important to remember the following as takeaways:
Why did Instagram change its logo?
Instagram had evolved into more than a photo editing and sharing platform. It was teeming with communities, creators, and new content formats like Reels and Stories. Simply put, the old logo didn’t encompass all that Instagram was about.
When was the Instagram logo first introduced?
The first Instagram logo made its appearance in 2010. It was only available on iOS at the time and had to be redesigned because it resembled a Polaroid instant camera too much.
Who designed the Instagram logo?
The first new Instagram logo redesign in 2010 was designed by graphic designer Cole Rise. The 2016 gradient Instagram logo redesign was designed by Ian Spalter and the Instagram creative team.
Learn how the Instagram logo evolved from a vintage Polaroid camera to a modern gradient icon. Discover the key elements, colors, and fonts of the Instagram logo and why they changed over time.
Mar 15, 2023 · The Instagram logo is one of the most familiar social media icons around, and a mainstay of smartphone homescreens around the world. Unlike other social media logos, the Instagram logo has undergone a couple of pretty significant changes since the app first launched in 2010.
Use the glyph to point to your presence on Instagram. The App Icon (shown below) is only used if you are showing it on a device with other apps or if you are encouraging people to download the Instagram app.
Oct 13, 2023 · Learn how the Instagram logo evolved from a Polaroid camera to a minimalist gradient shape. Discover the meaning behind the colors, elements, and design of the iconic social media logo.
Nov 3, 2022 · The Instagram logo is an iconic symbol with beautiful vintage and gradient elements. Read about the story of the Instagram brand and logo.
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Instagram brand assets and guidelines. Welcome to Instagram’s brand resources site. Here you’ll find brand guidelines and downloadable assets as well as information on obtaining permission to use Instagram assets in your own work.
