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- Reciprocity. The first of Cialdini’s 6 Principles of Persuasion is reciprocity. Humans value equality and balance to some extent (See Adams’ Equity Theory).
- Scarcity. The second of Cialdini’s 6 Principles of Persuasion is scarcity. The less of something there is, the more people tend to want it. This holds true for experiences as well as for material products.
- Authority. The third of Cialdini’s 6 Principles of Persuasion is authority. Individuals who are authoritative, credible and knowledgeable experts in their fields are more influential and persuasive than those who are not.
- Commitment and consistency. The fourth of Cialdini’s 6 Principles of Persuasion is committment and Consistency. People like to be consistent with their identity or sense of self image.
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Dec 26, 2006 · Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
Jun 2, 2009 · In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and...
In 2016, Cialdini published Pre-suasion, which became a New York Times and Wall Street Journal bestseller. The Robert B. Cialdini prize from the Society for Personality and Social Psychology is named after him in honor of psychological research that demonstrates societal relevance using field methods.
Jan 1, 1984 · Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
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May 4, 2021 · In the new edition of this highly acclaimed bestseller, Robert Cialdini— New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and ...
- Robert B Cialdini PhD
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests.
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