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   Build·up

   /ˈbildəp/

   

   noun

   • 1. a gradual accumulation or increase, typically of something negative and typically leading to a problem or crisis: "the buildup of carbon dioxide in the atmosphere" Similar increasegrowthexpansionspreadenlargementescalationdevelopmentaccumulationproliferationmultiplicationsnowballingmushroomingaccumulationbuilding upaccretiongatheringamassingOpposite decrease
   • 2. a period of excitement and preparation in advance of a significant event: "the buildup to Christmas" Similar publicitypromotionadvertisingpuffmarketingpropagandainformal:hypepluggingplugballyhoohoo-ha
   • ▪ a favorable description in advance; publicity: "a showbiz buildup before the album release"

   Scrabble Points: 12

   • B

     3

   • U

     1

   • I

     1

   • L

     1

   • D

     2

   • U

     1

   • P

     3

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