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  1. 818 Tequila is a premium tequila brand created by Kendall Jenner, made from 100% blue weber agaves in Jalisco, Mexico. Discover the taste, the process, and the recipes of this award-winning tequila on the official website.

    • 818 Bricks Program

      818 TEQUILA + S.A.C.R.E.D. At 818 we emphasize the earth’s...

    • Store Locator

      Store Locator - Our Award-Winning 818 Tequila

    • All Products

      All Products - Our Award-Winning 818 Tequila

    • FAQ

      Our tequila is made from 100% Blue Weber Agaves, sourced...

  2. Feb 17, 2021 · When news broke yesterday that model Kendall Jenner was behind buzzy start-up (and award-winning) new tequila 818, at least a portion of the reaction was loud dismay. Social media users crowded...

  3. Feb 16, 2021 · The model reveals her new tequila line, which has won several awards for its quality and taste. 818 Tequila offers three varieties: Blanco, Anejo, and Reposado, and will be available soon.

    • Mary Honkus
  4. Jun 30, 2021 · Uproxx's Dane Rivera tries and rates the three expressions of Kendall Jenner's tequila brand, 818, which is produced in Jalisco, Mexico. He also explores the cultural appropriation debate around the celebrity-owned tequila.

    • Dane Rivera
    • The tequila is named after Kendall Jenner’s hometown area code. Despite the fact that tequila is native to the Jalisco region of Mexico, the name of Jenner’s tequila finds its roots in the United States.
    • Prior to the spirit’s launch, 818 was entered into contests anonymously… and won. While many speculated about how 818 would actually taste when Jenner announced its release on Instagram, she attempted to ease concerns by providing a list of awards that the spirit had already won — anonymously.
    • It partnered with S.A.C.R.E.D. to support local Mexican communities. Last year, 818 Tequila partnered with Saving Agave for Culture, Recreation, Education, and Development (S.A.C.R.E.D.)
    • 818 is committed to reducing its impact on the environment. From harvesting to distribution, 818 is committed to an environmentally sustainable business model.
  5. Feb 16, 2021 · Kendall Jenner reveals her first solo business venture, a tequila brand named 818, after winning awards and blind taste tests. The model faces backlash for cultural appropriation as she has no ties to Mexican culture.

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  7. Nov 29, 2023 · Kendall Jenner recently launched a tequila brand called 818, anonymously. Here’s how she’s teaching us all to break norms, build brands and redefine leadership.

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