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4DX is a 4D film presentation system developed by CJ 4DPlex, a subsidiary of South Korean cinema chain CJ CGV. It allows films to be augmented with various practical effects, including motion-seats, wind, strobelights, simulated snow, and scents. First debuted in 2009, it presents films in both stereoscopic 3-D and monoscopic 2-D formats. CJ has licensed the technology worldwide. Wikipedia