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Edsel is a discontinued division and brand of automobiles that was produced by the Ford Motor Company in the 1958 to 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors.
Nov 19, 2014 · Edsel could sell up to 400,000 cars a year. After the decision was made in 1955, Ford ran more studies to make sure the new car had precisely the right “personality.” Research showed that...
- 3 min
- Lily Rothman
Jan 23, 2017 · Car Culture. Vintage. The Edsel Proved Why You Should Never Design a Car by Comittee. Ford had big ambitions for Edsel. Unfortunately, they were too big. By Chris Perkins Published: Jan...
- Former Senior Reporter
For 60 years now, the name Edsel has been synonymous with failure. In a way, this vindicates the position of Henry Ford II, who opposed labeling a brand of cars with the name of his father Edsel Ford. Open Culture, openculture.com
Edsel Bryant Ford (November 6, 1893 – May 26, 1943) was an American business executive and philanthropist who was the only child of pioneering industrialist Henry Ford and his wife, Clara Jane Bryant Ford. He was the president of Ford Motor Company from 1919 until his death in 1943.
Feb 21, 2024 · HowStuffWorks. Auto. Car Models. Classic & Collectible. 1950s. Edsel. The Ford Edsel Failed, But Why? By: Jamie Page Deaton | Updated: Feb 21, 2024. The Edsel was supposed to be everything American car buyers wanted — "the car of the future." However, for many, many reasons, it was a terrible flop. SSPL/Getty Images.
Edsel, an automobile (1958–60) whose name commemorates Henry Ford’s son, Edsel (1893–1943), who had been the much loved and appreciated president of the Ford Motor Company from 1919 until his death at age 49.
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