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- From increasing donations and engaging alumni, to improving student outreach and building the university’s reputation, event planners in the education industry need to make sure that their event program (and the technology behind it) supports these objectives. Here are 5 ways event technology can help planners in the higher education space:
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Jun 22, 2021 · Here are 5 ways event technology can help planners in the higher education space: Consolidated Event Technology and Data. Technology is amazing and it’s there to help us minimise manual processes. However, when you’re working with multiple standalone tech, it can be more hassle than help.
- Make the Most of Your School’s Event Registration Page. A robust digital marketing strategy will help promote your event, but if your registration page is poorly designed, it’s likely that reach will not translate into increased attendance.
- Automate Higher Ed Event Invites with Email Workflows. The central challenge with email invitations is ensuring that your message is not buried in an inbox full of spam and promotional material.
- Create Content Based on Your Personas’ Interests and Concerns. If a prospective student is interested enough in your school to go and see it in person, or devote their evening to a webinar, they’d most likely also be interested in checking out a short video or reading through an informative blog post.
- Extend your Invite Scope Through Facebook Events. 490 million people use Facebook’s Events feature every month, and 73% of brands consider Facebook the most effective social media platform to promote their events according to a recent Bizzabo report.
Sep 14, 2023 · Content creation and storytelling to promote your educational event. Utilizing influencer marketing. Creating engaging event landing pages. Monitoring and analyzing promotion performance. Understanding the Educational Event Landscape. The educational event landscape is constantly changing.
Oct 11, 2023 · Event technology can help you achieve your event goals regardless of the type of event you’re planning and the format it takes. To select the right tech, you need to know your event goals. Why are you organizing your event in the first place?
- The Transformative Power of Online Education Events. Virtual events saw a sudden boom due to the upended pandemic. Many industries and the education sector have shifted to virtual events.
- Personalization in Student Outreach. Mass communication and generic marketing are no longer attractive to engage students. Amid the increased competition, educational institutions must add personalization for student outreach.
- Video Marketing for Education Events. As digital video viewers keep rising yearly, marketers embrace video as a promotional tool more vividly than ever.
- Social Media Engagement and Community Building. Community building and fostering engagement through social media for event marketing will help engage the audience, create brand awareness, and develop meaningful connections.
Mar 30, 2022 · 1. AI Event Technology. Artificial intelligence technology (AI) is changing how every industry interacts with customers. It's among the growing trends in technology. AI technology fuels chatbots. In current event technology, AI provides attendees with answers when a live person isn't available.
Sep 26, 2023 · It provides unprecedented efficiency, streamlines processes, enhances attendee experience, and offers valuable insights that help make data-driven decisions. In this article, we'll delve into the role of technology in event planning, examining current trends, and identifying best practices.
