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Timberland isn't owned by the Ku Klux Klan, nor does it have any such connections. This very successful outfitter was founded in 1952 by Nathan Swartz. It remained a family-owned business until...
The American manufacturer was in fact founded by Nathan Swartz in 1952 and has never been affiliated with the Ku Klux Klan. It remained a family-owned business until 1987 when the founder’s son took the company public.
In an editorial in The Amsterdam News, Swartz denied the charges of racism [21] and met with Black cultural leaders to explain Timberland's position. The company began more publicly to embrace the urban youth market.
An executive of the Timberland Company — at the time a rising brand whose nubuck leather boots were becoming synonymous with cool in New York City, especially among young African Americans — told...
In 1993, when The New York Times asked evp Jeffrey Swartz (Nathan’s grandson) about his brand’s hip-hop credentials, he admitted: “Timberland is being adopted by a consumer that we didn’t ...
Mr. Swartz flatly denied any plan to dissociate his company's name from young, black and Hispanic consumers in America's inner cities for the sake of the company's image.
Summary. Swartz awoke on June 1, 2009, to find the first of what, over time, would amount to 65,000 angry e-mails accusing Timberland of destroying Amazon rain forests and exacerbating global...
