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  1. Originally co-created and produced by Marlo Lewis, the show was first titled Toast of the Town, but was widely referred to as The Ed Sullivan Show for years before September 25, 1955, when that became its official name.

    • Variety Sketch Comedy
  2. Learn about the origins and history of the iconic variety show hosted by Ed Sullivan, who entertained millions of Americans every Sunday night. Find out how Toast of the Town evolved into The Ed Sullivan Show and featured many famous acts.

  3. The Ed Sullivan Show: With Ed Sullivan, The Ray Bloch Orchestra, Ray Bloch, Johnny Wayne. The classic prime time variety show most famous for its vaudeville acts and rock music performances.

    • (1.6K)
    • 1948-06-20
    • Music, Talk-Show
    • 60
  4. Ed Sullivan died on 13 October 1974, three years after his last telecast. The budget for the very first Toast Of The Town was $1,375 – including $375 for “talent”. When The Beatles appeared on the show on 9 February 1964, 50,000 requests were received for 700 seats. The show was watched by an estimated audience of 75 million.

  5. Learn how Ed Sullivan became the host of the longest-running variety show in TV history, featuring iconic acts from rock 'n' roll, comedy, Broadway and more. The show started as The Toast of the Town in 1948 and changed its name to The Ed Sullivan Show in 1955.

  6. Elvis! The Beatles! The Muppets! The Ed Sullivan Show introduced America to several pop culture icons. The preeminent variety show of television's first decades, The Ed Sullivan Show (originally titled Toast of the Town) aired from 1948 to 1971. Former reporter and columnist Sullivan welcomed all sorts of musicians, comedians, circus acts, Broadway ensembles and puppets to his New York City ...

  7. Not many people in June of 1948 even owned a television set, but for those who did, this marked the start of television’s most iconic variety show then called “Toast of the Town.”. Every Sunday night at 8pm a man who couldn’t sing, dance or spin plates entertained an average audience of 50 million Americans. His name was Ed Sullivan..

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