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How do you promote an event?
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Should you advertise your event online for free?
- Create official event accounts and a social media hashtag. Include them in event materials and watermark content with them.
- Tweet @ big-names in your industry, inviting them to the event.
- Do a giveaway! Ask people to share/retweet/comment on your post for the chance to win tickets.
- Offer ticket upgrades or special swag to future attendees, if they tweet or post about your event (using the official hashtag or tagging your accounts).
- Hone in on Your Target Audience For Event Promotion
- Take Advantage of Event Discovery Sites, Some Offering Free Event Advertising
- Enable Native Checkout
- Harness The Power of Email as An Event Advertisement
- Leverage The Right Social Media Channels
- Content Marketing Is A Must
- Maximize Online Advertising
- Don’T Forget About Copy and Design
- Choose Suitable Keywords
- Retarget event-goers Who Expressed Interest
What to do: Think like your event-goers. Who are they? Why are they likely to attend your event? What does your event have in common with others they’ve been to? Where do they spend their time online? Try building a profile of your target audience, including age, location, profession, and interests. When to do it: 6+ months from your event. The soo...
What to do: Sometimes, the clearest solution is right in front of you. Eventbrite research shows that over half of event-goers look to neighborhood guides for things to do. In-the-know fans also turn to more targeted sites to discover events. Think Bandsintownor Spotify for music fans or Lanyrd for conference-goers. When to do it: 3-6 months from y...
What to do: Events that sell tickets directly on Facebook drive double the sales than events that redirect to a ticketing page. What does that mean for you? Integrating checkout where you market will help keep customers on board. Event distribution is a simple way to reach various platforms and sell tickets directly on their sites. When to do it: T...
What to do: The trick to email marketing is using it correctly. Categorize your email lists by past ticket purchasers and demographics within your target audience, then write email campaigns that speak to those smaller groups. If you’re looking for a clever header, try social media ad copy templates. When to do it: Throughout the process. There’s a...
What to do: Social media is one of the most powerful marketing channels — harness it to your advantage. Save time by establishing which channel makes sense for your event and target audience. Learn how to master the different socials with our essential guide to social media for events. When to do it: 1-2 months from the event. Keep your event fresh...
What to do: Content marketing covers everything from blog posts to infographics and videos. Build a strong brand image for consistency across your output, whether colors, fonts, or tone of voice. When to do it: Throughout the process. Even post-event content reminds your fans of the great time they had, builds relationships, and makes them more rec...
What to do: Online advertising delivers results, and paid ads take that further. For direction along the way, Eventbrite Boost helps across all sectors of online promotion, from defining the target audience to algorithms and A/B testing. Hone and refine your social media and Google Ads to make the most impact with your ad budget. Then, watch the wo...
What to do: Good copy and design catch the attention of event-goers, plus promotion content is the first image potential attendees will see. Make it fun or dramatic, and include an eye-catching design and clear copy. When to do it: 6+ months before the event. This is the kind of work to outsource — give artists and writers meetable deadlines before...
What to do: For most events, search (primarily Google) can drive between 5-10% of ticket purchases or registrations. Search engine optimization (SEO) gives you an edge on who’s searching for what when it relates to your event. Learn how to attract and convert attendees with SEO. When to do it: 6+ months before the event. Have keywords ready to incl...
What to do: You’ve seen retargeting technology in action. You search for something online, then you see ads for it on another site. One Eventbrite creator saw a six-time return average on investment using ad retargeting. Give people who weren’t ready to make a ticket purchase the first time a second chance. When to do it: 2 weeks from the event. Th...
- List your Virtual Event on Discovery Websites. A lot of people have begun relying on online event guides to decide which online/offline event to attend next.
- Create a Facebook Group for your Event. Creating a custom facebook group for your event is a great way to drum up interest, and encourage attendees to interact and stay engaged.
- Enlist Co-Hosts & Other FB Groups. Another powerful thing you can do on Facebook is to enlist key people and like-minded FB groups as co-hosts of your FB event page.
- Make your Event Google-Search (SEO) Friendly. If you want your event to pop up every time anyone searches for ‘events near me’ on Google, then use the right SEO keywords in your online event pages and promotional material.
Mar 31, 2021 · 1. Create official event accounts and a social media hashtag. Include them in event materials and watermark content with them. 2. Tweet @ big-names in your industry, inviting them to the event. 3. Do a giveaway! Ask people to share/retweet/comment on your post for the chance to win tickets. 4.
- Define Your Goals and Objectives. As per an article published by the American Marketing Association, the first and foremost step in event promotion is understanding your event goals before promoting or marketing your events.
- Understand Your Target Viewers. Knowing your audience is a crucial aspect of event promotion. As per a research paper published in the International Journal of Event and Festival Management, audiences interact with event experiences uniquely.
- Build a Unique Landing Page. Your landing page is the first interaction with potential clients and participants. It serves as a centralized hub of information for your event.
- Develop an Event Brand Identity. A well-defined brand identity helps differentiate your event from others, creates a memorable impression, and establishes credibility.
Nov 7, 2023 · 1. Harness the power of email. 2. Offer social proof. 3. Create content that tells a story. 4. Craft an event page that sells. 5. Use retargeting to seize the moment. 6. Use sites where you can advertise events for free. 7. Collaborate with social media influencers. 8. Promote your event using pay-per-click ads. 9.
Content Marketing Ideas For Events. SEO Tips. Press & Online Media Tips. How to Market an Event Through Others. Unique Marketing Ideas For Events. How to Market an Event the Day of. Tips to Promote Event Online Registration for Next Year. Let’s get these tips started! Without further delay, here’s our huge list of 75 ideas to promote an event.
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related to: what are the best ways to advertise an event 2020 freePromote your business the right way with unique promotional products. Easy Ordering + No Hidden Fees + Free Shipping | Transparent Pricing - No Quotes Needed.
