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through your event registration software. Creating your event landing page Write your event description. Include the date, time, and venue. Upload your speaker or entertainment headshots and biographies. Ensure you have a strong call-to-action (CTA) to register. With your CTA, include a link, button, or form to register through your event ...
- Types of Event Marketing
- Benefits of Event Marketing
- Event Marketing Plan
- Get Started with Event Marketing
In the meantime, let’s go over some of the different types of event marketing your company could host, sponsor, or attend. Note that all of these events can take place virtually, too.
Event marketing helps companies be successful — we’ve proven this above. But how do they do that specifically? Why should you invest in this strategy for your business? Here are some distinct benefits of event marketing.
Now, let’s talk about how you can implement your next event. Your events should have a marketing plan separate from other efforts you do for your business. You can cross-promote (i.e. share event information on company social media and vice versa), but it’s wise to detail your event marketing as a standalone campaign strategy. Here are some questio...
Organizing and implementing an event is a daunting task. But approach it with a "snackable" strategy, and you’ll be planning your first event in no time. Whether you’re aiming to entertain new clients, build your contact list, or raise money for your non-profit, event marketing may be the solution for you — and most fun for your customers. Editor's...
- Allie Decker
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How to advertise your next event?
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Oct 5, 2023 · A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. From in-person gatherings to virtual meet-ups, event marketers face a range of challenges and opportunities.
- Define Your Goals and Objectives. As per an article published by the American Marketing Association, the first and foremost step in event promotion is understanding your event goals before promoting or marketing your events.
- Understand Your Target Viewers. Knowing your audience is a crucial aspect of event promotion. As per a research paper published in the International Journal of Event and Festival Management, audiences interact with event experiences uniquely.
- Build a Unique Landing Page. Your landing page is the first interaction with potential clients and participants. It serves as a centralized hub of information for your event.
- Develop an Event Brand Identity. A well-defined brand identity helps differentiate your event from others, creates a memorable impression, and establishes credibility.
- Hone in on your target audience for event promotion. What to do: Think like your event-goers. Who are they? Why are they likely to attend your event? What does your event have in common with others they’ve been to?
- Take advantage of Facebook event ads and event discovery sites. What to do: Sometimes, the clearest solution is right before you. Eventbrite research shows that over half of event-goers look to neighborhood guides for things to do.
- Enable native checkout. What to do: Wherever you advertise, make checking out as easy as possible. That’s simple with Eventbrite, where your ads lead directly to the event page.
- Harness the power of email as an event advertisement. What to do: The trick to email marketing is using it correctly. Categorize your email lists by previous event ticket purchasers and demographics within your target audience, then write email campaigns that speak to those smaller groups.
Running Engaging Online Events | April 2020 | 2 Moving your in-person event to an online event may seem like uncharted territory. But, with the right technology and preparation, you can make online events informative, interactive, and engaging. This guide will help you through the process. Prepare for Your Event Use the Right Tools Leverage Zoom
Feb 3, 2023 · 1. Identify your audience. When designing the advertising strategy for your event, start by defining your audience. This can help you curate your content toward certain groups and deliberate on the most relevant places to promote your event to ensure your audience sees your messaging.
