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Looking for the best places to promote your upcoming event online - and do it all for free? You've arrived at the right place. We cover 40 proven ways to give your event that added push and get it in front of the maximum number of people - all with an interest in the content of your specific event.
- Hone in on your target audience for event promotion. What to do: Think like your event-goers. Who are they? Why are they likely to attend your event? What does your event have in common with others they’ve been to?
- Take advantage of Facebook event ads and event discovery sites. What to do: Sometimes, the clearest solution is right before you. Eventbrite research shows that over half of event-goers look to neighborhood guides for things to do.
- Enable native checkout. What to do: Wherever you advertise, make checking out as easy as possible. That’s simple with Eventbrite, where your ads lead directly to the event page.
- Harness the power of email as an event advertisement. What to do: The trick to email marketing is using it correctly. Categorize your email lists by previous event ticket purchasers and demographics within your target audience, then write email campaigns that speak to those smaller groups.
- Leverage Social Media. Create event pages on platforms like Facebook, Instagram, and Twitter. Regularly post engaging content about your event, including sneak peeks, behind-the-scenes, and countdowns.
- Create an Event Hashtag. Encourage attendees to use a unique event hashtag in their social media posts. Share and engage with posts using the event hashtag to build buzz.
- Email Marketing. Send out event invitations and updates to your email subscribers. Include a clear call-to-action to register or RSVP.
- Partner with Influencers. Collaborate with local influencers who have a relevant following to promote your event.
Mar 31, 2021 · We all know that social media is a great way to get free (or pretty cheap) event marketing. Here are some ideas you can steal to market your event online: 1. Create official event accounts and a social media hashtag. Include them in event materials and watermark content with them. 2. Tweet @ big-names in your industry, inviting them to the ...
- Create official event accounts and a social media hashtag. Include them in event materials and watermark content with them.
- Tweet @ big-names in your industry, inviting them to the event.
- Do a giveaway! Ask people to share/retweet/comment on your post for the chance to win tickets.
- Offer ticket upgrades or special swag to future attendees, if they tweet or post about your event (using the official hashtag or tagging your accounts).
Apr 9, 2024 · 1. Optimize your event landing page. It’s tempting to throw together a landing page and start chasing outbound leads from various channels — but what if this asset could do a lot of the hard work for you. With the right SEO optimization, it can.
Locate a few in your industry and shoot them a quick email about your event, asking if they’d be willing to market your event on their blog. You can even invite them to attend for free, if you like.
