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Mar 21, 2024 · Organize a local event to display your construction products and services to your targeted audience. It’s also a great way to increase awareness, reach a wider audience, and generate quality leads. How to Execute
- Build an Optimized Website. Your website serves as a crucial marketing hub for your construction business. For construction companies, a website serves as the digital storefront, offering a first impression that can either build interest or drive potential clients away.
- Social Media Marketing and Paid Social Media Advertising. In the digital age, social media marketing has become an indispensable tool for construction companies to reach and engage with their target audiences.
- Gain Qualified Leads With PPC and Google Ads. PPC (Pay-per-click), also referred to as Paid Advertising, is an extremely efficient method to ensure your business reaches the appropriate audience and generates a greater number of qualified leads.
- Leverage Video Marketing. Video marketing is a compelling way for construction companies to showcase their expertise, projects, and company culture. In fact, research shows that incorporating video leads to a 157% boost in organic traffic from search engine results pages (SERPs) for businesses.
- What Is Event Marketing?
- Branding and Awareness
- What Kind of Marketing Events Are there?
- What Role Can My Company Have at An Event?
- Why You Need An Event Marketing Landing Page
- What Should I Do After A Marketing Event?
- What Should I Do When Our Marketing Events Are Over?
Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. Events can be online or offline, and companies can participate as hosts, co-hosts, participants or sponsors. Whether online or in-person, event marketing is the ultimate way to connect with your audience, showcase your ...
One of the biggest reasons companies participate in, or host, a marketing event is to establish and build their brand. With the increasingly fierce competition in almost every industry, being able to differentiate yourself is crucial. You may choose to participate in specific marketing events to associate with the host’s brand, to gain access to a ...
Online marketing events
Digital marketing events offer companies a less expensive alternative to hosting or participating in physical events. They also allow businesses to reach a global audience more effortlessly and to create events that address timely topics that physical events, which require more planning, can’t do.
Webinars
Live webinars help facilitate engagement with prospects and customers. Webinars revolve around product demos, presentations, and discussions, and are usually 30-60 minutes long. If you host a live webinar, make it interactive by allowing participants to ask questions and taking polls. This increases customer engagement and makes viewers feel like they received real value for taking the time to watch your webinar. Polling also gives you valuable data that you can then share with your marketing...
Live streaming events
Live streaming allows people who are unable to attend in person to see presentations and interact with your brand via social media. It can also be a fun way to offer viewers a ‘behind-the-scenes’ look at your event, creating more transparency and giving your company a human face. Starbucks used live streamingto broadcast their event showcasing the importance of voting. The chairman and CEO of Starbucks Howard Schultz and rapper Common talked about the importance of voting and urged viewers to...
Hosting
Hosting an event is a great way to increase brand awareness and reach your target audience. When deciding on hosting an event think about: 1. Your customer base: What type of events are they likely to attend? 2. Partnering with non-competing businesses: To share costs and increase your reach. 3. Promoting your event: Will it be more effective to promote your event via social media, email, ads, or all three? 4. How you’ll follow up with leads: What will you do to collect leads’ information and...
Sponsoring
Companies may choose to sponsor an event for a variety of reasons, some of which include: 1. Lead Generation:To gain access to an engaged and enthusiastic audience who will be more receptive to your message. 2. Branding:To build brand awareness with a target audience, as well as align their brand with the host’s brand and other companies hosting the event. 3. Networking: Conferences provide an opportunity to network with other businessesand potentially create partnerships that make sense for...
Speaking
Securing a speaking slot at eventscan be competitive or tied to certain sponsorship levels, but having the opportunity to present at an event can be a great way to position your executives as thought leaders. By choosing a topic related to your business, you’ll show attendees that you’re a trusted resource and that by extension your company is a trusted resource. It’s also important to network during the event to build your brand.
As a best practice, you should create a dedicated event landing page for your event to increase registration numbers and ultimately generate higher ROASfor your event. Your landing page should include: 1. What attendees will learn 2. The list of event speakers 3. An agenda 4. Location and time 5. A countdown timer for event RSVP or registration 6. ...
Your event marketing strategy for post-event should be planned in advance. This will put you a step ahead of the competition and ensure that you reach out to leads while they’re still hot. Email follow-ups should be outlined and mostly written before the event occurs. You can prepare by reading the event synopsis, session descriptions, and blog pos...
To ensure you leave a lasting impression, build all of your professional event landing pages, including your thank you page, with Instapage. With our 200+ fully customizable and optimized templates, the industry’s best landing page builder, advanced A/B testing analytics, and more, you can create landing pages at scale. Sign up for a 14-day trialan...
By Madison Howard. There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. What’s undeniable? When it comes to events, promotion is key.
Jun 24, 2022 · Understanding how to apply effective marketing techniques to the construction industry could help marketers in this field achieve their promotional goals. In this article, we discuss construction marketing and offer a list of 12 successful construction marketing strategies.
Sep 2, 2023 · Effective marketing allows construction businesses to stand out from the competition, attract new clients, and build a strong brand presence. In this article, we will explore the key steps to building a robust marketing strategy in the construction industry.
People also ask
What is event marketing?
What is construction marketing?
Why is event marketing important?
Why do companies host marketing events?
What is event marketing? Event marketing is the strategic process of creating and hosting live events such as conferences, trade shows, and seminars to promote a brand, product, or service, facilitating direct engagement with customers and prospects.
