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- A very popular way to segment your event’s audience – and potentially the most powerful of all – is to do so based on their observable behaviour. So for example, you should take all those people who purchased ‘early bird’ tickets and place them into a segment. Ditto with everyone who bought late, or on the door.
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- What Is Audience Segmentation?
- How Do You Segment Your Audience on Eventbrite?
- Types of Audience Segmentation: Examples and Strategies
- Remarket to Interested Prospects
- Build Loyalty Programs
- Send Event Updates
- Customize Your Content
- Create Targeted Deals and Discounts
- Marketing Channel Audience Segmentation Strategies
- The Perfect Platform For Audience Segmentation Analysis
Audience segmentation divides people into groups based on what they like or do, so your marketing outreach matches their interests better. It’s a way of creating more accurate, targeted marketing messages. There are all kinds of segmentation that we’ll get into later. But, generally, those fall into categories like behavioral segmentation (people w...
Because Eventbrite tracks key information about people who attended your past events, it’s easy to segment your audience on the platform. Here’s a quick guide on how: Begin with data about your past and potential attendees. Set up marketing pixelsto collect data from your website and use past data to identify how many attendees have come to multipl...
To get started, here’s a list of important audience segments for event creators. How you segment your audience could depend on what kinds of events you plan on organizing. Here are some ideas for segmenting your audience, with examples of successful creators who could segment their audience that way.
It’s always easier to sell tickets to people who are already interested. That’s what makes retargeting — targeting people who have already expressed interest — such an effective audience segmentation strategy. Here are a few ways to achieve that:
Keep your best customers invested in your brand with special perks. Send exclusive offers, early access, or VIP upgrades to your frequent attendees. This will build loyalty and generate pre-event buzz across social media. The benefits of developing loyalty programs are significant. This is because repeat customers will spend more with your brand, l...
Audience segments can also improve your communication strategyduring your event. You can filter your list of registered attendees to send targeted messages. For example, sort by interest to promote a speaker or workshop or give VIP attendees special access to sponsor perks. This segmentation leads to better customer service and a better event exper...
Work toward long-term success with content marketingbuilt around key audience segments. Identify the most valuable groups to your events and create content specifically relevant to them. Once you’ve produced this targeted content, you can reach the right audience by using social media targeting options. For example, if you write an article about wh...
Creating targeted deals and discounts makes your events more appealing, driving attendance and revenue. By offering special promotions to specific audience segments, you can fill seats more efficiently and build goodwill and loyalty among your target attendees. This method is especially powerful when combined with your other audience segmentation s...
Marketing channel audience segmentation is another important strategy in tailoring your promotional efforts to your audience. In this case, you must look into the specific demographics that use various social media platforms. Each platform has its unique audience age breakdown, for example, which can significantly influence your marketing campaigns...
Audience segmentation makes your marketing efforts more impactful, helping you drive higher attendance without too much extra work. Whether you’re just giving a personal touch to your VIPs or creating separate versions of your newsletter for different parts of your audience, you need the right platform to do that segmentation with. That’s why so ma...
- Demographic segmentation. Demographic segmentation is grouping customers based on data points like age, gender, marital status, occupation, and more. It’s essentially the “who” segment of your market.
- Examples of demographic segmentation. Demographic segmentation provides objective information on who is interested in your product or service. While it’s best to use other methods of segmentation as well, demographics provide an excellent starting point for marketers to group their audience.
- Psychographic segmentation. Psychographic segmentation is the “why” segment of your market. In this segmentation, you analyze how your audience thinks and create a strategy targeted toward customers’ attitudes and beliefs.
- Examples of psychographic segmentation. Psychographic segmentation is more difficult to segment because it’s more subjective. Social media analytics can be a helpful tool, but you should also plan to conduct interviews and surveys and hold focus groups to gather all the information you can about your audience.
Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience.
Apr 21, 2023 · A market segmentation strategy is the process through which you identify, organize, research, and target a specific segment of a broad target market. Built into this definition, we can pull out a four step process for developing a segmentation strategy.
Jul 13, 2019 · 1. Geography. One of the simplest places to start segmenting your audience is based on geography. For example, let’s say you run a national consumer exhibition for hand-made arts and crafts, based in Manchester, and so your current marketing plan targets everyone in the UK.
Jan 25, 2024 · Market segmentation is a way of aggregating prospective buyers into groups or segments, based on demographics, geography, behavior, or psychographic factors in order to better...
Feb 13, 2023 · Posted by Mailchimp. Feb 13, 2023. Copy Article URL. Segmentation variables refer to the factors marketers use to categorize their audience into different groups. The 4 main types of segmentation variables include demographic, geographic, psychographic, and behavioral traits.
