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Apr 23, 2023 · Included on this page, you’ll find an event marketing plan template; an event marketing strategy template, which includes a marketing mix table and marketing channels; and a six-week virtual event marketing plan template. Plus, learn how to write an event marketing plan.
Luckily, you can put a solid event marketing plan together in just a few straightforward steps. We’ll review what an event marketing plan is and key components that will help you drive ticket sales and attendance. We’ll also share a free event marketing plan template with examples to help you build a promotion timeline quickly and easily.
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How to create a successful event marketing plan?
- Early bird discounts. After your initial event launch, you may need to engineer more reasons to encourage people to register for your event. One way to entice people to purchase tickets immediately, rather than waiting until the event gets closer, is to offer early bird discounts.
- Create a pre-event page. A live event page can help to capture early interest, even if all of the details aren’t yet finalized. By creating a pre-event page, you have a central location that you can drive people to and use it to capture early leads who you can follow up with later on.
- Blogging. The next step in your in-person or online event marketing strategy is to give people a reason why your event exists in the first place. This is your mission statement, which you can use to fuel the rest of your pre-event marketing and rally people around your idea.
- Social media. Using social media well is vital for online event marketing strategies. Through organic and paid posts, you can build a community of potential attendees, generate interest and momentum for your event, and promote the mission statement that you’ve written about in your blog posts.
Asana’s event marketing plan template lets you organize your event marketing strategy in one place, so you can plan, promote, and produce an unforgettable event. What is an event marketing plan? An event marketing plan is exactly what it sounds like: a plan to market and promote an event.
- What is an event marketing plan template?An event marketing plan template is an outline you can use to plan and manage the promotional initiatives for upcoming events. Without a way to coo...
- Why should I use Asana’s event marketing plan template?Asana’s event plan template lets you map out your entire event marketing timeline, from pre-planning tasks through event promotion and follow-up. O...
- What should your event marketing plan template include?Your event marketing plan should include your event promotion timeline and any related tasks, including planning, promotion, day-of, and post-event...
- What types of events can you use Asana’s event marketing template to plan?You can use our event marketing plan template to map out the promotion plan for any business event that requires marketing. This may include in-per...
Feb 12, 2020 · Download Your Event Marketing Plan + Checklist Templates. Once you start gathering information to plan your event, you'll need to keep it documented, and ensure you follow the process without missing a step. Use these planning + checklist templates to ensure everything goes off without a hitch.
Dec 20, 2022 · Follow these eight steps and use the template below to successfully market events regardless of size or budget. Here are the eight steps to create a great event marketing plan: Set goals and establish the basics. Plan out your content strategy. Prepare promotions. Outline email marketing. Social media and social proof.
Nov 9, 2023 · The two go hand in hand. After all, without a great promotion strategy, no one will know about your event. So, how do you do it? We’ve created a basic event marketing plan template below to help you get started. Fill it out to create the best marketing plan yet! Know Your Event.
