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    • "OZ" Making its premier on July 12, 1997, Oz, HBO's first one-hour dramatic television series would quickly gain the favor of the hip-hop community, with rappers like LL Cool J, Method Man, Treach, Pepa, Lord Jamar and Master P all making appearances on the show throughout its six seasons.
    • "Martin" As far as sitcoms go, comedian Martin Lawrence's legendary Fox TV show was among the first to embrace hip-hop in a big way when it debuted in 1992.
    • "In Living Color" In Living Color made its debut on April 15, 1990 on Fox, and comedy and hip-hop would never be the same as a result. A sketch variety show with a list of alums that include Jamie Foxx, Jim Carey, and Damon Wayans, in addition to a slew of rap-inspired material, In Living Color showcased rap's biggest acts throughout its five seasons, with a who's who from all coasts with various styles making the stage their own.
    • "New York Undercover" When Uptown Records founder Andre Harrell and veteran show-runner Dick Wolf joined forces for the creation of New York Undercover, the move was revolutionary, as the show would be the first to cast two minorities in lead roles.
  1. May 11, 2024 · His revolutionary production style – christened G-Funk – was a canny mix of deep rolling bass, P-Funk-indebted grooves, and soulful vocals that smoothed the jagged edges of gangsta rap into a...

    • Paul Bowler
  2. In the early 90s, producers began using audio editing software and digital effects to create new styles and to sample beats. Also, in the 90s artist created a new style of socially-conscious hip hop when they began rapping about political and social issues.

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  4. Jun 22, 2017 · The ideas pioneered by trip hop have been influential upon countless hip hop and electronic acts, such as Gorillaz, Goldfrapp, Groove Armada, Björk, Beth Orton and Air.

  5. Aug 28, 2023 · Its apex, however, started in the early 1990s and hung out for two or three years; even the just-alright hip-hop albums from that era are now considered classics in hindsight. In the early ’90s, East Coast rappers reigned supreme, largely thanks to their Golden Age forebears Big Daddy Kane and Rakim, who broke away from sing-songy rap in the ...

  6. Feb 5, 2023 · "By the 1990s, hip-hop fashion had gone corporate, with companies like FUBU (For Us, By Us)." In 1997 LL Cool J filmed a commercial for the Gap, and snuck in a reference to FUBU:

  7. Aug 9, 2023 · When hip-hop first started being absorbed globally, it often mimicked American styles, says P. Khalil Saucier, who has studied its journey across the Africa continent. These days, homegrown...