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Nov 20, 2023 · In business, primary sources provide information about what a company or industry says about itself. Examples include annual reports, financial statements, press releases, interviews, speeches, blog entries or tweets. Secondary sources provide information about what others think about a company or industry.
6 days ago · A primary source is firsthand testimony or direct evidence. In business research, this could be an interview in a news article, financial statements from an annual report, images of company logos, census data collected by the government, a new law that affects businesses, and data collected by an academic researcher for a new research project.
- Julie Shen
- 2013
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Oct 10, 2012 · “Sustainability and business-to-business marketing: A framework and implications.” Industrial Marketing Management 39 (2010): 330-341. Secondary Source: A news release about a green partnership between two companies. Bulloch, Gib. “The Case for Private Partnerships for Sustainable Development.” Bloomberg Businessweek, June 22, 2012.
Apr 5, 2024 · A primary source is a first-hand account from a person or organization who: Created an original work; Participated in new scientific discoveries; Witnessed an event; Some examples of primary sources include: Art and artifacts; Autobiographies, diaries, and memoirs; Interviews and oral histories; Novels and poetry; Photographs; Data and surveys
Internal Data. Internal data are data about your organization derived from internal primary sources. A report by HR about turnover and hiring or financials from Accounting or Finance are common examples. Note how an article in a business magazine about your organization’s talent management would be a secondary source, even if it referenced ...
Jan 4, 2024 · Primary sources provide the raw data you use to support your arguments. Some common types of primary resources include manuscripts, diaries, court cases, maps, data sets, experiment results, news stories, polls, or original research. In many cases what makes a primary resource is contextual.
Gathering data on your own organization is a much more complicated phenomenon than we might suspect. Depending on your project or business report, the politics of the event may be quite substantial. Internal data can come from a variety of sources and departments—from sales reports, financial documents, human resources information, or elsewhere.
