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Country Squares sold very poorly compared to Pop Tarts, and Post changed the product's name to Toast'em Pop Ups in 1965. In 1971, Post sold the rights to the name and product to the Schulze and Burch Biscuit Company, which still produces Toast'em Pop Ups today.
May 6, 2024 · Post's Country Squares is the main competitor of the Pop-Tart in Unfrosted: The Pop-Tart Story, and here's what happened to the product in real life.
Post's Country Squares: The Pastry That Made Breakfast History Before Pop-Tarts. Story by Jaylen Heady. • 1mo • 2 min read. Kellogg's Pop-Tarts changed the breakfast game back in 1964, but...
May 8, 2024 · While Post the company was still thinking about how to mass-produce Country Squares, Post the person beat them to it and started marketing Pop-Tarts in 1964.
May 3, 2024 · On February 16, 1964, Post even unveiled its new product, Country Squares, to the adoring press and hugely impressed food industry.
Apr 27, 2024 · Post dubbed the pastry Country Squares. Executives were so excited that they made a product announcement in 1963—well before they were ready to distribute the product nationally.
Sep 15, 2017 · On Feb. 16, 1964, Post unveiled its new product, Country Squares. The food industry oohed and aahed; the business press buzzed; grocers waited expectantly. But Post was slow getting Country...
May 2, 2024 · The squares debuted in 1964 with four flavors: strawberry, blueberry, brown sugar cinnamon, and apple-currant. The frosting came a few years later, also Post’s idea.
Oct 2, 2014 · Post was the first to come up with a toaster pastry, calling them "Country Squares." When asked for a comment, Kellogg's told HuffPost Taste, "Post introduced Country Squares just before Kellogg debuted Pop-Tarts," and an article from The Chicago Tribune seems to agree.
The Pop-Tart beat the Country Square to market in 1964, and quickly sold out. So Post had the idea first and invented the first toaster pastry, but Kellogg won the marketing war.
