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Few symbols are as recognizable as the Starbucks Siren, and, like most icons, her look has adapted to the changing times. Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted figure surrounded by our name (then “Starbucks Coffee, Tea, and Spices”).
Sep 19, 2023 · This article will tackle the Starbucks logo’s history, meaning, evolution, and hidden details to explore why the unique twin-tailed siren has become one of the most famous logos today.
Jan 13, 2023 · Starbucks logo is a unique and simple design. Today, it has just the face of the siren, her thick flowy locks, and a hint of two tails of the mermaid. It is no doubt one of the most recognizable logos. But it evolved from being a highly detailed mermaid logo and then having two stars, and some text.
Mar 1, 2023 · Explore the evolution and meaning of the Starbucks logo, and the company's growth from a Seattle coffee retailer to a global cultural icon. This case study is a journey through Starbucks' history.
When Starbucks first launched in 1971, it did so with a relatively complex logo featuring a significant amount of detail. The original Starbucks logo featured a circular badge with an image of a two-tailed siren in the middle. There was also a wordmark included around the perimeter of the badge.
Let’s stir the coffee cup of history and explore the Starbucks logo evolution, from their humble beginnings in 1971 to the global coffee giant they are today. But before we take our first sip….
Apr 26, 2023 · When Starbucks was first established in 1971, its founders chose a logo that reflected the company's maritime roots in Seattle. The original logo design featured a two-tailed mermaid, or siren, surrounded by a circular frame with the words "Starbucks Coffee, Tea, and Spices" written around it.
Nov 19, 2023 · We look back at the history of the Starbucks logo, and how it evolved to one of the most recognised marks on the planet. (Image credit: Starbucks) The Starbucks logo has become synonymous with hot, fresh coffee to go.
Jun 29, 2022 · The Starbucks logo history comes to fruition with its current logo. Forty years on from the origin of the first logo, the design was once again entirely rethought. In collaboration with a New York-based creative consultancy, Lippincott, Starbucks underwent a complete logo redesign .
Apr 23, 2024 · What inspired the original Starbucks logo? The original logo took inspiration from old nautical books. The Sirens of Greek myths (most famously, in Homer’s epic poem, the Odyssey), the company’s maritime roots in Seattle, and the history of the seafaring tradition of coffee traders.
