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Late 1990s
- The Dirty South spread from a relatively insular rap music subculture to a wider, popular usage during the late 1990s along with the acceleration of investment on the part of major music corporations in the rap scenes of several large southern cities, including Atlanta, New Orleans, and Houston, as well as Memphis, Miami, and Virginia Beach.
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Hip hop music became even more commercial, becoming the top-selling music genre by the late 1990s. Different regional styles also emerged such as West Coast hip hop, gangster rap, Southern rap, rap rock, and various other genres.
Southern hip hop peaked in popularity from 2002 through 2004. In 2002, Southern hip hop artists accounted for 50 to 60 percent of the singles on hip hop music charts.
Aug 15, 2023 · The birth of Southern hip-hop begins at the 1995 Source Awards, where Atlanta based hip-hop duo OutKast won Best New Artist and Best New Rap of the Year for their debut album, Southernplayalisticadillacmuzik. As André 3000 and Big Boi walked on stage, they were put with a chorus of boos.
Dirty Decade: Rap Music and the US South, 1997–2007. Matt Miller. Emory University. Article. Published June 10, 2008. Overview. During the decade of 1997–2007, rap music produced in cities such as Atlanta, New Orleans, Memphis, Miami, and Houston transformed the margins into the rap mainstream.
Aug 3, 2020 · In the '90s and early 2000s, when the Source was held as the bible for all things hip-hop, only two Southern artists ever received the coveted 5 Mic rating — OutKast, for Aquemini, and...
- Briana Younger
Rap music (also referred to as rap or hip-hop music) evolved in conjunction with the cultural movement called hip-hop. Rap emerged as a minimalist street sound against the backdrop of the heavily orchestrated and formulaic music coming from the local house parties to dance clubs in the early 1970s.
With debuts from major artists including Biggie and Outkast, to the apex of boom bap, the dominance of multi-producer albums, and the arrival of the South as an epicenter of hip-hop, 1994 was one of the most important years in the culture's history.
