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Dec 8, 2023 · In 1946, together with his friend Akio Morita, Masaru Ibuka co-founded Tokyo Tsushin Kogyo, which later became known as Sony Corporation. Their shared vision was to create innovative and high-quality products that would enhance people’s lives.
Sony's distinctive style of personnel management derives from the founding prospectus Masaru Ibuka penned for Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering), Sony's former name.
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Akio Morita, Ibuka’s partner, brought different qualities to the venture. Born “the first son and fifteenth-generation heir to one of Japan’s finest and oldest sake-brewing families” (his own words), Morita’s role in life was apparently cast at birth.
Sixty-five years ago today, on May 7, 1946, more than twenty members of the Tokyo Telecommunications Research Institute, founded by Masaru Ibuka in the previous year, attended the inauguration ceremony which officially established the Tokyo Telecommunications Engineering Corporation.
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