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Today, the Yahoo logo is a simple but evocative wordmark, featuring a bright purple color palette often on a white background. The image is fun and fresh, with a modern edge that helps Yahoo to contend with other major market leaders in the tech industry.
- Overview
- Yahoo
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- References
This page only shows primary logo variants.
For other related logos and images, see:
1994–1995
Typography: Times New Roman Launched: January 1994 Yahoo got its first logo during its establishment in 1994; it consisted of the "Yahoo" wordmark colored black and in the Times New Roman font, displayed as plain text.
March–August 1995
In March 1995, when the company changed its name to Yahoo!, it introduced another logo with a much more elaborate text that includes an exclamation point at the end, but it was short-lived, being used for only 5 months.
August 1995–1996
Typography: Able (modified) Launched: August 1995 In August 1995, a new logo was introduced which consisted of a stylized yellow jumping "Y" figure on a blue circle with the "Yahoo!" wordmark above often written below. Nicknamed "the jumping "Y" guy", the logo was designed in-house by David Shen, with a later revision made with the assistance of Organic Online that introduced a new wordmark that would be used in its next few logos until 2013.
2013–2019
Typography: Optima (modified) Launched: September 5, 2013 On September 5, 2013, Yahoo! unveiled a new logo, which was finalized 30 days later on October 5. In January 2017, Yahoo! sold the majority of its core business to US telco Verizon, which already owned AOL. This move follows in a series of security breaches in the previous year where roughly one billion accounts were compromised. In summer 2017, AOL acquired Yahoo! to become Oath (currently Verizon Media). Following the merger, the remainder of Yahoo! was rebranded as Altaba, focusing as an investment company. However, these companies still exist as a division of Verizon Media.
1.Logoblink.com - Yahoo logos from 1994 till now
2.Yahoo! - Yes, we unveiled our brand new logo today, but that’s not all.
Sep 24, 2019 · Now, for the third time in 10 years, Yahoo is rebranding again—this time, with design by Pentagram. The news comes alongside relatively new ownership under Verizon (which acquired Yahoo in 2016...
Sep 23, 2019 · Yes, we unveiled our brand new logo today, but that’s not all. Yahoo! Updated September 23, 2019. Our new look is just a sign of bigger, more important changes in the works. We’re rolling out a...
Even when the company wasn’t performing well, Yahoo’s logo has remained a universally recognized one. Even if you never use a Yahoo application, the Yahoo logo is likely one you’ve encountered once, twice, or many times before.
The first logo looks sophisticated and timeless thanks to its minimalistic and serious design. It consists only of a wordmark that is done in a classic color palette – black with a white backdrop. For the font, the designers chose no less elegant font with bracketed serifs.
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Sep 5, 2013 · SAN FRANCISCO (AP) — Yahoo has refreshed its logo for the first time since shortly after the Internet company's founding 18 years ago. The new look unveiled late Wednesday is part of a makeover that Yahoo Inc. has been undergoing since the Sunnyvale, California, company hired Google executive Marissa Mayer to become Yahoo's CEO 14 months ago.
