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Dec 20, 2022 · Here are the eight steps to create a great event marketing plan: 1. Set goals and establish the basics. Set goals for your event so you can build your marketing strategy from them. If attendance is your key metric, a broad marketing approach that engages with a wide audience may be most successful. If the goal of your event is to reward your ...
- Types of Event Marketing
- Benefits of Event Marketing
- Event Marketing Plan
- Get Started with Event Marketing
In the meantime, let’s go over some of the different types of event marketing your company could host, sponsor, or attend. Note that all of these events can take place virtually, too.
Event marketing helps companies be successful — we’ve proven this above. But how do they do that specifically? Why should you invest in this strategy for your business? Here are some distinct benefits of event marketing.
Now, let’s talk about how you can implement your next event. Your events should have a marketing plan separate from other efforts you do for your business. You can cross-promote (i.e. share event information on company social media and vice versa), but it’s wise to detail your event marketing as a standalone campaign strategy. Here are some questio...
Organizing and implementing an event is a daunting task. But approach it with a "snackable" strategy, and you’ll be planning your first event in no time. Whether you’re aiming to entertain new clients, build your contact list, or raise money for your non-profit, event marketing may be the solution for you — and most fun for your customers. Editor's...
- Allie Decker
- Set your goals and objectives. What do you hope to achieve with your event? Do you want to generate leads, increase brand awareness, or educate your audience?
- Identify your target audience. Who are you trying to reach with your event? Once you know your target audience, you can tailor your marketing messages and channels to reach them.
- Create a compelling event message. What makes your event unique? What value will attendees get from attending? Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?”
- Choose the right marketing channels. Various marketing channels are available, and the proper channels will vary depending on your target audience and budget.
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Aug 13, 2023 · August 13, 2023. Event marketing is the ultimate game-changer strategy to engage your customers and get your brand noticed. Maximize your marketing strategies, leverage data, align promotion with your business goals and sell out your event. Take a step back and look at the big picture. Think back to the last event you attended.
Feb 9, 2024 · Create an event-specific marketing plan to keep you on track to achieving your goals and how you will promote your event . Consider the following methods to promote your event: 1. Share your event with the media. A press release is a great way to get the attention of the people who can help you further your event goals.
Jan 17, 2024 · Event Costs. Event expenses can account for 25% or more of a company’s B2B marketing budget and internal meetings can add another 3-5%. The total cost to make events happen requires a closer analysis of expenses at a granular level. Three different costs should be examined.
