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  1. Lemonade became a Public Benefit Corporation, and was also awarded provisional ‘B-Corp’ certification. Both are firsts for an insurance carrier, and are points of tremendous pride for our team. Rebuilding insurance as a social good, rather than a necessary evil, is now part of our legal mission.

    • A New Capitalism?
    • How Does A B Corporation Work?
    • Accountability Is Key
    • Becoming A B Corp

    One important step in this direction has been the rise of the B Corporation, a new type of company that’s held accountable for social and environmental impact. It’s not just lip service, either—there’s a stringent process to make sure that B Corps uphold shared values and practices. This allows mission-driven businesses to better communicate their ...

    It began with B-Lab, a 12-year-old nonprofit organization, which was founded with the aim of balancing profit maximization with a social mission. They created a third-party administered certification, the B Corp Certification (think of it as akin to a FairTrade label) based on a company’s verified performance on the B Impact Assessment. The process...

    At any stage, companies can be asked to produce supporting documents to verify the long-term validity of claims, which will be checked by the B Lab assessment board. For example, Lemonade was asked to provide data on our energy use, carbon footprint, and waste management. But companies don’t only need to pass the 80-point assessment that B Lab has ...

    It’s not an easy process, so being labeled a B Corp actually means something. More than 100,000 businesses have signed up for the B Corp Impact Assessment since its launch in 2006, but only 2,500 companies—brands like Ben & Jerrys, Warby Parker, Patagonia, the Guardian, Kickstarter, and AllBirds, along with Lemonade—are certified B Corps. Given how...

  2. Mar 9, 2020 · Lemonade, a for-profit Benefit Corporation, is an insurance company powered by a unique combination of artificial intelligence and behavioral economics to disrupt the centuries-old insurance...

    • Afdhel Aziz
  3. Feb 5, 2021 · More About Lemonade: Lemonade is a Public Benefit Company and a Certified B Corporation, which means it is held to the highest standards for public transparency, legal accountability and...

  4. Lemonade Inc. is a Public Benefit Corporation and certified B-Corp. Social impact is part of our legal mission and business model - not just marketing fluff

  5. May 14, 2024 · Lemonade is a Public Benefit Corporation and a Certified B-Corporation, which means it meets strict requirements for social and environmental responsibility. Lemonade also uses...

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  7. Jul 1, 2024 · Lemonade is a Certified B-Corp and a Public Benefit Corporation, meaning they follow established best practices for disclosure, transparency, and social responsibility.

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