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44 Event Marketing Examples & Ideas of Successful Campaigns. Events are an amazing way to showcase your brand and products, so event and experiential marketing are very valuable tools for your company to use to benefit your organization’s overall marketing efforts.
- What Is Event Marketing?
- User Conference: Oracle Code One
- Experiential Activation: Audible Beach at SDCC
- Networking Event: Lean Startup’S Networking Event
- Publisher Conference: Content Marketing Institute’s Sales Acceleration Event
- Virtual Event: Google I/O
- Seminar: SQLBits
- Internal Company Meeting: Plum Organics’ Coloring Book Meetings
- Trade Show: CNET’s Computex
- Industry Roundtable: Isfa’S Austin Industry Roundtable
Event marketing is a direct way of forming new connections, providing learning opportunities, and creating memorable experiences for prospects and customers. Although there are many ways to successfully market a product or service through digital means, there is still no replacing the experience of face-to-face interactions. Some event marketing st...
User conferencesare a formal gathering of thought leaders, industry influencers, and industry titans. They often revolve around one or two themes within an industry. Attendees should expect activities like special guest lecturers and breakout networking sessions. At Oracle Code One (formerly known as JavaOne and called CloudWorldin 2022), programme...
Experiential activationsare ongoing installations that allow viewers to participate in or observe an activity that represents a brand. This type of event often involves a shocking or extremely memorable image like the one you’ll see in our example. At 2022 Comic-Con International (aka San Diego Comic-Con or SDCC), Audible brought Impact Winter and ...
Networking eventsbring groups of people together for assisted opportunities to form connections. Events can be as formal or informal as they reflect the host’s brand. Face-to-face meetings have become increasingly sought after in our growing digital world, making this type of event more and more popular. At Lean Startup’s most recent conference, th...
Whereas user conferences focus on engaging customers, nurturing prospects, and building thought leadership — publisher conferences are revenue drivers for media companies. They often bring together a wide community of readers, provide vast educational sessions, and are bolstered by partnerships. Content Marketing Institute’s annual publisher confer...
At Google I/O, organizers used a 360-degree camera to record keynote speeches so virtual attendees could watch live from all over the world. They even hosted the videos on YouTube, making the whole experience free and easy to access. While the conference was a living, breathing in-person event, the option to attend virtuallyprovided those unable to...
Seminars are educational events or focused training sessions given on a specific topic. These are often hosted by industry thought leaders (or those looking to secure their status as such). At SQLBits, data platforms reigned supreme, and attendees were eager to deepen their knowledge of cutting-edge technologies they otherwise wouldn’t have access ...
Internal company meetingsare informational updates or check-in sessions amongst company employees. They can involve the entire staff or select teams. Topics range from weekly check-ins to project work groups. In keeping with their child-friendly branding, Plum Organicsinspires the kid in all of their employees by encouraging them to color with cray...
Trade showsare an opportunity for exhibitors to showcase their products and services. They are usually hosted under a single industry theme. Usually, attendees are contractually obligated to spend a certain amount of money on products and services at the conference — providing an incentive for organizations to brave the price of exhibiting. At Comp...
Industry roundtables are a get-together for knowledge sharing between professionals on a given topic. Most of the activities presented at this kind of event include discussion sessions and expert panels. At the Austin Industry Roundtable, ISFAbrought Surfacing professionals together for education and networking. In addition to their thoughtful conv...
Jan 25, 2021 · Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. Event marketing refers to a variety of events.
- Allie Decker
Jan 4, 2023 · 12 Examples of event marketing to give you ideas. From trade shows to thought leadership events, there are many different event types and event marketing tools to consider for your next event marketing strategy. Here are some of the most successful, with 12 real-life examples. Experiential marketing examples
- No, event marketing isn’t quite the same as experiential marketing. Event marketing is a way to promote your products or services by organizing in-...
- The five essential features of event marketing are: Reaching out to the right exhibitors and presenters that match your target audience. Choosing t...
- You create an event marketing strategy with the following steps: Establish achievable goals and a realistic budget Plan out your content schedule a...
- The three components of event marketing are: Stimulating attendees’ senses to create an unforgettable experience. Creating an attractive environmen...
- The difference between event marketing and event management is that one is about increasing product awareness and the other is about organizing gat...
- The purpose of event marketing is to promote your brand, products, and services. By putting on an event you draw attention to what your business of...
- Braden Becker
- Warner Bros Pictures: Barbie Movie Selfie Generator. The highly anticipated film, Barbie, has been creatively marketed to fans of all ages and backgrounds — through unique trailers and immersive generative AI that let you become your own Barbie doll cover.
- Red Bull: Stratos. Red Bull has been at the forefront of extreme sports coverage for almost as long as the brand has existed. But the company brought its content marketing to new heights — a world-record height, actually.
- Refinery29: 29Rooms. For about three years now, lifestyle brand Refinery29 has hosted the 29Rooms event: What it calls "an interactive funhouse of style, culture, & technology."
- Lean Cuisine: #WeighThis. It's disconcerting how many commercials today tell women to change something about themselves. Sitting on the couch and watching TV for just two minutes, I had already lost count of the number of times that message came up.
Types of event marketing (with examples) Any virtual event marketing guide could tell you that there are different types of events that you can use as event marketing tactics, including: In-person. Online. Hybrid. In-person event marketing. These live events happen face-to-face - not virtually.
Jan 17, 2024 · January 17, 2024. Event Marketing Events. By Julie Haddix. There are seemingly a million ways to approach event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. What’s undeniable? When it comes to events, whether they be in-person, virtual, or hybrid, promotion is key.
