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Products. Mobile telecommunications products and services. Website. www .t-mobile .co .uk. T-Mobile UK was a mobile network operator in the UK. First launched as Mercury One2One (stylised one2one) on 7 September 1993, [1] the network was originally operated by Mercury Communications. one2one was purchased by Deutsche Telekom in 1999, who ...
- History
- Operations
- Marketing
- Criticism and Controversies
Origins
Deutsche Telekom and France Télécom (now Orange S.A.) announced plans to merge their respective UK ventures – T-Mobile UK and Orange UK – on 8 September 2009. T-Mobile's UK unit had its origins in Mercury Communications, formed in 1989, while Orange had launched its services in 1994. The initial planning suggested a joint revenue of around £7.7 billion for 2008, with savings via synergies expected to total around "over £445 million annually from 2014 onwards". The two companies also announced...
2010 to 2012: Everything Everywhere
The companies' network sharing plans (allowing Orange customers to utilise T-Mobile's 2G signal and vice versa) were released to customers on 11 October 2010. The "switch-on" was rolled out utilising an opt-in page on each brand's website. However, the rollout did not initially include automatic network roaming mid-call or the two brands' 3G services. On 18 July 2011, Tom Alexander announced unexpectedly that he would step down as CEO. Alexander had joined Orange in 2008 and had led the compa...
2012: rebranding to EE
Everything Everywhere announced on 22 August 2012 that it would introduce a third brand as part of a future 4G launch to sit alongside Orange and T-Mobile, and that Everything Everywhere would continue as the company's legal name. Further speculation commenced on 7 September 2012 when the company announced details of a press conference on the morning of 11 September 2012, the earliest date set by Ofcom to launch 4G services. It was also noted that this date was only 24 hours earlier than the...
EE has main offices in BT Centre in London, Hatfield, Bristol, Darlington, Doxford, Greenock, Merthyr Tydfil, North Tyneside, Plymouth and Leeds. EE owns and operates national 2G, 3G and 4Gmobile phone networks (and a partial but expanding 5G network) in the UK. It also has around 700 retail outlets across the country. On 3 June 2016, it was announ...
EE launched its first television advertisement on 3 November 2012, four days after the company launched its 4G services and new brand. The advertisements featured Kevin Bacon and his related Six Degrees of Kevin Bacon concept. The advert initially aired on ITV during The X Factor, on its Saturday evening slot on UK television. The adverts were film...
In early 2013, Ipsos MORI signed an agreement with EE, wherein Ipsos MORI would commercialise the data on the company's 23 million subscribers, for example "how many of the phone users checked their Facebook accounts, or the website of their favourite shop". Later that year, The Sunday Timesrevealed that Ipsos MORI had negotiated an agreement to se...
Apr 16, 2013 · EE, the new 4G network in the UK, was launched in 2013 as a third brand of Everything Everywhere, which also owned Orange and T-Mobile. Find out how the network names changed, how to get 4G, and what benefits remained for Orange and T-Mobile customers.
Sep 17, 2009 · The merger of T-Mobile and Orange UK in 2009 created a new market leader with over 33 million subscribers and a 43 per cent share of the UK mobile market. The deal raised questions about branding, synergies, network integration and competition in the UK mobile sector.
EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks. Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.
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