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Jun 29, 2023 · By offering exclusive content, pitching to the right outlets, timing your pitch strategically, building relationships with journalists, and monitoring and analyzing results, you can maximize the benefits of media exclusives and achieve your business objectives.
- Steven Gallo
The same day former Exclusive Media Group sales title Black Mass starring Johnny Depp took the Venice Film Festival by storm, the library of the producer-financier has been majority sold to...
Sep 4, 2015 · Ambi Group, a consortium of film companies owned and operated by Andrea Iervolino and Monika Bacardi, has acquired the majority of Exclusive Media Group’s film library as well as rights to a ...
- What Is An Exclusive?
- What Type of News Warrants An Exclusive?
- Who Should I Offer An Exclusive to?
- I’ve Decided to Offer An Exclusive … Now What?
- The Art of The Exclusive
An exclusive is the offer of your news to onereporter who will publish the story first, giving them exclusive access to cover the news before, or sometimes at the same time as, the press release crosses the wire. The rationale behind an exclusive centers around the interests of a reporter and their audience. Reporters are truth tellers and story cr...
Not all news is worthy of an exclusive. The strategy will only work if a reporter truly considers your announcement major news. Therefore, make sure you can check these boxes before pursuing the exclusive route: 1. Will your news have a major impact on your industry? 2. Do you have a media-trained spokesperson and third-party references you can off...
Identifying the right reporter and media outlet is vital to the success of an exclusive strategy. Before reaching out to a reporter with an exclusive offer, ask yourself these questions: 1. Does the reporter regularly cover your industry? 2. Does this reporter or outlet accept exclusives in the first place? If you don’t know, ask. 3. Will the media...
Give yourself and the reporter enough time to develop the story. Approach the reporter under embargo with your pitch at least two weeks in advance, giving both parties time to develop and prepare the story. Allow enough time to schedule interviews, provide assets, fact check, and more. You should also consider leaving a few hours between when the e...
While it can be a time-consuming process, exclusives can be a successful strategy to help brands communicate important news. Knowing how to evaluate if your news fits the exclusive criteria will help build credibility and strengthen relationships with key media contacts and, ultimately, your target audiences. Learn more about how we can help your b...
2 days ago · Gloria Calderon Kellett, Xolo Mariduena and Edward James Olmos and More Join NALIP’s 2024 Media Summit (EXCLUSIVE) Activist Dolores Huerta, writer and showrunner Gloria Calderón Kellett ...
Feb 22, 2014 · Exclusive Media co-founders Nigel Sinclair and Guy East are negotiating their exit from the company and seeking to form a new venture with assets from the current company, several individuals...
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1 day ago · Exclusive news, data and analytics for financial market professionals Learn more about Refinitiv. Reuters home. World ... Reuters, the news and media division of Thomson Reuters, is the world’s ...
